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Senior Data Analyst (m/f/d) - Shop Analytics - onsite in Hamburg

ABOUT YOU

ABOUT YOU

IT, Data Science
Hamburg, Germany
Posted on Jul 4, 2025

Company Description

    Job Description

    Join our Shop Analytics Team within the Customer & Shop Intelligence cluster and directly impact millions of fashion shoppers' experiences. You'll analyze complex e-commerce data to drive product decisions, optimize conversion funnels, and power personalization features that keep users engaged.

    Working closely with Product Owners and cross-functional teams, you'll provide full-cycle A/B test analytical support, create tracking concepts, and translate user behavior and shop performance insights into actionable business recommendations.

    What you will do

    • Conduct in-depth analyses on shop user behavior to uncover actionable insights
    • Drive shop optimization and growth by providing analytical insights to Business and Product Owners and influencing product enhancements
    • Shape the success metrics for our shop, developing and monitoring KPIs that directly impact millions of users' shopping experiences
    • Provide full-cycle A/B test analytical support to optimize shop performance
    • Define tracking requirements and support QA of tracking implementations to ensure data accuracy and reliability
    • Design and implement advanced dashboards, enabling self-service analytics across the organization
    • Collaborate with multiple stakeholders across the organization to answer shop-related questions with analytical insights, supporting business decision-making

    Who you are

    • Advanced proficiency in SQL for complex data analysis and querying large datasets
    • Expertise in e-commerce KPIs and funnel analysis
    • Solid understanding of web analytics and experience working with frontend tracking data (GA4 experience is a plus)
    • Experience with data visualization tools (e.g., Looker Studio, Tableau, or similar) to create compelling dashboards and reports
    • Advanced knowledge of A/B testing methodology and statistical analysis for experiment design and interpretation
    • Strong understanding of customer segmentation and cohort analysis in the e-commerce context
    • Proactive and self-driven, with the ability to work independently and drive projects from conception to completion
    • Collaborative mindset, adept at working with cross-functional teams and building strong relationships with stakeholders
    • Pragmatic approach to problem-solving, consistently delivering efficient, data-driven solutions.
    • Attention to detail and commitment to data quality and accuracy
    • Excellent communication skills, enabling the translation of complex data analysis into clear, actionable insights for diverse stakeholders.

    Nice to have

    • Working knowledge of a programming language for data analysis (Python preferred)
    • Experience with big data technologies (e.g., Google BigQuery)
    • Familiarity with version control systems (e.g., Git)