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"GN - SONG - MT - Generative AI - Analyst "

Accenture

Accenture

Software Engineering, IT, Data Science
Bengaluru, Karnataka, India
Posted on Friday, June 14, 2024

The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Generative AI Analyst

Join our team of Marketing Transformation consultants who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change.

Practice: The Strategy & Consulting Global Network Song | Areas of Work: Generative AI | Level: Analyst | Location: Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad | Years of Exp: 2-4 years

Explore an Exciting Career at Accenture

Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?

Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture’s Strategy & Consulting Global Network Song practice.

The Practice-A Brief Sketch

The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales, and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.

The Generative AI Consultant is an intermediate-level position within the Marketing Transformation offering of S&C GN Song. The Gen AI consultant will work closely with our clients to help design, build and implement initiatives that can help enhance business performance. The key responsibilities will be to-

  • Support client engagements by applying Generative AI methodologies and driving data-driven decision-making.

  • Work closely with project manager to help ideate, formulate and finalize the best suited Gen AI led solution to address the client requirement.

  • Design and help develop tailored Generative AI solutions, considering specific use cases, data availability, and business objectives- need a hands-on person who has worked independently on these aspects in AI/ Gen AI domain

  • Liaise with technical and client teams to build, train, and fine-tune Generative AI models using state-of-the-art algorithms, ensuring model performance, accuracy, and adherence to ethical guidelines.

  • Demonstrate a sound functional expertise of Gen AI along with broad understanding of foundation model & LLM’s.

  • Should have sound knowledge of Marketing domain covering from Brand, Content management, Ad-Tech, Martech, Media and Marketing operations.

  • Demonstrate robust problem-solving abilities by thinking strategically and creatively to identify and tackle challenges and capitalize on opportunities.

  • Possess knowledge and hands-on experience with data extraction, data analysis and data visualization to identify patterns, preprocess data and develop appropriate Generative AI models.

  • Collaborate with cross-functional teams to ensure project success, including managing timelines, resources and client expectations.

  • Possess strong communication, presentation and analytical skills, enabling effective client engagement and stakeholder management.

  • Stay on top of the latest Gen AI developments and leverage the same in client conversations and engagements.

Key Skills: Strong foundation in Generative AI, Familiarity with NLP techniques and tools, such as spaCy, NLTK, or BERT, Proficiency programming languages such as Python, R, or TensorFlow is an added advantage, Digital customer experience, Strategic thinking, Analytical skills, Effective communication, UX/UI design, and market research skills

In addition, in order to excel at the role, you will need to have

  • Understanding of business dynamics, market trends, and competitive landscapes to leverage this knowledge to align generative AI strategies with broader business objectives, facilitating meaningful digital transformation for our clients.

  • Strong project management abilities for the oversight of generative AI initiatives, including managing timelines, budgets, and resources to ensure the seamless implementation of projects.

  • Aptitude for leading and inspiring cross-functional teams, fostering collaboration, and driving alignment toward generative AI objectives to align successful project outcomes.

  • Analytical skills to draw insights from extensive datasets, combining them with macroeconomic factors and competitive benchmarks, for deriving actionable insights that provide value to stakeholders.

  • Proficiency in working effectively within a dynamic, fast-paced environment, both offshore and onshore

  • Strong communication and presentation skills for effectively conveying complex AI concepts and strategies to key stakeholders, enabling informed decision-making.

  • Managing clients, developing relationships, and ensuring client satisfaction for the success of projects.

  • Demonstrate leadership qualities combined with problem-solving, organizational, and delegation skills to inspire and nurture team members, driving peak performance.

  • Proficiency in identifying new opportunities and crafting comprehensive solutions. Take ownership of proposals from inception to completion, contributing to the enhancement of generative AI strategy offerings.

  • Identify growth areas in skills, platforms, and assets to strengthen our brand's generative AI strategy offerings, keeping us at the forefront of industry innovation.

Read about us.

Your experience counts!

  • MBA from a tier 1 institute with a degree in marketing / data science or statistics. Specialization in AI, machine learning is preferred.

  • 2-3 years of sound experience in the field of Data Science and AI

  • Experience working with AI/ML technologies

  • Proficiency in programming languages such as Python, R, or TensorFlow is an added advantage

  • Deep marketing functional and technical understanding of data analysis techniques, statistical analysis, and models for Generative AI

  • Possess strong problem-solving skills, analytical mindset, and the ability to apply Generative AI methodologies to address complex business challenges

  • Experience of working in a collaborative and team-oriented setup, with the ability to work effectively in cross-functional teams and client engagements

  • Comfortable to work on large sets of data and be adept at storytelling to help build PowerPoint narratives for client discussions

  • Excellent verbal and written communication skills

What’s in it for you?

  • An opportunity to work on transformative projects with key G2000 clients

  • Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.

  • Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.

  • Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities

  • Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.

About Accenture:

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com

About Accenture Strategy & Consulting:

Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit https://www.accenture.com/in-en/careers

At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team.

Equal Employment Opportunity Statement


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