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GN - SONG - MT - Adobe Gen AI- Analyst



Software Engineering, IT, Data Science
Bengaluru, Karnataka, India
Posted on Friday, June 14, 2024

The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Adobe GenAI Analyst

Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change.

Practice: Strategy & Consulting Global Network Song I Areas of Work: Adobe Firefly & Generative AI | Level: Analyst | Location: Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad | Years of Exp: 3+ years

Explore an Exciting Career at Accenture

Do you enjoy working on transformation strategies for global clients? Are you eager to be part of a team that pushes the boundaries of what's possible and explores uncharted territories in AI research and development? Are you keen on unlocking infinite creativity with Adobe Firefly and Generative AI?

Are you proactive and self-initiated, passionate about ground-breaking Generative AI applications? Does working in an inclusive and collaborative environment spark your interest? Then, Strategy & Consulting Global Network Song is the right place for you to explore limitless possibilities.

The Practice – A Brief Sketch

The Strategy & Consulting Global Network Song (S&C GN Song) practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner.

Adobe Firefly Analyst is a beginner-level position within the Marketing Transformation offering of S&C GN Song. You will work closely with our clients to help design, build, and implement initiatives that enhance business performance. You will collaborate with cross-functional teams to understand client requirements, conceptualize creative solutions, and execute projects that exceed expectations. You will play a key role in driving innovation and pushing the boundaries of what is possible with Generative AI and Adobe Firefly.

The key responsibilities will include the following:

  • Support client engagements through Generative AI offerings and solutions.

  • Work closely with project manager and consultants to curate and deliver best suited long-term Generative AI solution to address the client requirement.

  • Work as a Business Analyst to collect and document client requirements. Design and help develop tailored solutions, considering clients’ business objectives.

  • Work with creative teams to brainstorm and develop innovative concepts and designs that leverage the full potential of the Adobe Firefly platform.

  • Create multimedia content, including graphics, animations, videos, and interactive elements, to enhance user engagement and interactivity.

  • Demonstrate functional & technical expertise on Generative AI along with broad understanding of text-to-image and large language models (LLMs).

  • Conduct thorough testing and quality assurance to ensure that Adobe Firefly projects meet design specifications, functionality requirements, and client expectations.

  • Help create documentation, guidelines, and training materials to support internal teams and clients in using and maintaining Generative AI and Adobe Firefly projects.

  • Demonstrate robust problem-solving abilities by thinking strategically and creatively to identify and tackle challenges and capitalize on opportunities.

Key Skills:

  • Strong fundamentals on marketing from both brand & agency functioning perspective.

  • Ability to establish and build on working relationships effectively.

  • Ability to learn and understand new tools/solutions.

  • An understanding of copy, content, and design and end to end content supply chain.

  • Proficient in marketing research and analysis.

In addition, to excel at the role, you will also need to have:

  • Be adept at working in a fast-paced dynamic environment both on offshore and onshore locations.

  • Excellent visual design skills with a keen eye for detail and aesthetics.

  • Strong presentation skills to share the perfect pitch with key stakeholders.

  • Strong client handling skills to develop, manage and deepen relationships with key stakeholders.

Read about us.

Your experience counts!

  • MBA from a tier 1 institute with specialization in marketing / data science or statistics.

  • A degree in Graphic Design, Multimedia Design, Computer Science, or a related field is preferred.

  • 3+ years of experience in graphic design, Adobe creative cloud

  • Experience in designing and developing digital experiences using Adobe Firefly or similar platforms.

  • Proficiency in Adobe Creative Suite, including Adobe XD, Photoshop, Illustrator, and After Effects.

  • Experience in UX design, design systems and close collaboration with design teams.

  • Deep marketing, functional and technical understanding of models for Generative AI.

  • Experience of working in a collaborative and team-oriented setup, with the ability to work effectively in cross-functional teams and client engagements.

  • Comfortable to work on large sets of data and be adept at storytelling to help build PowerPoint narratives for client discussions.

  • Excellent verbal and written communication skills.

What’s in it for you?

  • An opportunity to work on transformative projects with key G2000 clients

  • Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.

  • Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.

  • Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities

  • Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.

About Accenture:

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at

About Accenture Strategy & Consulting:

Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers, and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit

At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team.

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