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GN - SONG - MT - Adobe Gen AI- Senior Manager



Software Engineering, Data Science
Bengaluru, Karnataka, India
Posted on Friday, June 14, 2024

The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Adobe GenAI Senior Manager

Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change.

Practice: Strategy & Consulting Global Network Song I Areas of Work: Adobe Firefly & Generative AI | Level: Senior Manager | Location: Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad | Years of Exp: 12+ years

Explore an Exciting Career at Accenture

Do you enjoy working on transformation strategies for global clients? Are you eager to be part of a team that pushes the boundaries of what's possible and explores uncharted territories in AI research and development? Are you keen on unlocking infinite creativity with Adobe Firefly and Generative AI?

Are you proactive and self-initiated, passionate about ground-breaking Generative AI applications? Does working in an inclusive and collaborative environment spark your interest? Then, Strategy & Consulting Global Network Song is the right place for you to explore limitless possibilities.

The Practice – A Brief Sketch

The Strategy & Consulting Global Network Song (S&C GN Song) practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner.

Adobe GenAI Senior Manager is a senior-level position within the Marketing Transformation offering of S&C GN Song. The individual will be responsible for leading and building Adobe Firefly offering for S&C GN Song. This role requires strong leadership, consulting, project management, data science and communication skills with a deep understanding of emerging marketing technologies and trends.

The key responsibilities will include the following:

  • Provide leadership to develop and execute a strategic roadmap for conceptualizing and implementation of Generative AI solutions that are aligned with clients’ business goals.

  • Collaborate closely with clients to understand their requirements, content and marketing value chain, GenAI use cases, identify opportunities for applying Gen AI and Adobe Firefly, and provide long-term tailored solutions to address their unique challenges.

  • Strategize and execute end-to-end GenAI projects right from origination, Go-To-Market (GTM) strategy to the successful delivery.

  • Act as a bridge between technical, business & client teams and be responsible for smooth delivery of the project.

  • Use a mix of consultative skills, business knowledge, and technical expertise to guide clients/ Accenture teams to effectively integrate Gen AI and other Adobe solutions into client’s digital platforms/ business environment and achieve business results.

  • Build and lead Adobe GenAI practice within S&C GN Song. Develop and manage a team of Adobe GenAI specialists by managing key tasks such as work allocation, time management, project SME support, hiring, training etc. Provide guidance and mentorship to the team and plan for long-term growth and upskilling.

  • Serve as the subject matter expert on the Adobe Firefly platform, staying updated on the latest features, capabilities, and best practices.

  • Stay on top of Adobe GenAI and Firefly developments, APIs & Adobe Creative Cloud ecosystem and Adobe DX ecosystem and leverage the same in client conversations and engagements.

  • Build assets and tools in the GenAI space.

  • Aside from client delivery, the selected candidate needs to build relationships with key client decision-makers, will also drive business development efforts and thought leadership in GenAI and Adobe Firefly space.

Key Skills:

  • Strong fundamentals on Marketing covering Brand, Content Management, Ad-Tech, MarTech, Media and Marketing/Agency operations.

  • Strong project and people management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects.

  • Ability to establish and build on working relationships effectively.

  • Ability to solution and budget projects/ engagements for clients.

  • An understanding of copy, content, and design and end to end content supply chain.

  • Strong storytelling skills.

In addition, to excel at the role, you will also need to have:

  • Be adept at working in a fast-paced dynamic environment both on offshore and onshore locations.

  • Strong communication and presentation skills to share the perfect pitch with key stakeholders.

  • Strong client handling skills to develop, manage and deepen relationships with key stakeholders.

  • Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering.

Read about us.

Your experience counts!

  • MBA from a tier 1 institute with a degree in marketing / data science or statistics. Specialization in AI, machine learning is preferred.

  • 12+ years of experience with at least 6 years in the field of Adobe creative cloud or similar solutions

  • Proven experience in leading development of Generative AI / AI solutions for clients.

  • Experience working with Adobe Firefly, Adobe creative cloud and other AI/ML technologies.

  • Strong understanding of UX/UI design principles and user-centered design methodologies.

  • Experience working in senior management roles within existing organization / client organizations.

  • Good understanding of consulting methodologies, strong project and people management skills, and the ability to translate client needs into actionable project plans.

  • Possess strong problem-solving skills, analytical mindset, and ability to apply Firefly solutions and Generative AI methodologies to address complex business challenges.

  • Experience in working across multiple industries.

  • Experience in setting up and growing teams to meet needs across skills, geographies, and industries.

What’s in it for you?

  • An opportunity to work on transformative projects with key G2000 clients

  • Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.

  • Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.

  • Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities

  • Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.

About Accenture:

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at

About Accenture Strategy & Consulting:

Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers, and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit

At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team.

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