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S&C Global Network - AI - Web Analytics - Consultant



Software Engineering, Data Science
Gurugram, Haryana, India
Posted on Thursday, June 20, 2024

Entity: - Accenture Strategy & Consulting

Team: - Global Network – Data & AI

Practice: - Marketing Analytics

Title: - Web Analytics Consultant/ Web Analytics Manager – Marketing Analytics

Job location: - Bangalore/Gurgaon/Mumbai/Hyderabad/Pune

About S&C - Global Network (GN): - Accenture Global Network - Data & AI practice help our clients grow their business in entirely new ways. Analytics enables our clients to achieve high performance through insights from data - insights that inform better decisions and strengthen customer relationships. From strategy to execution, Accenture works with organizations to develop analytic capabilities - from accessing and reporting on data to predictive modelling - to outperform the competition.


As part of our Analytics practice, you will join a worldwide network of over 20k+ smart and driven colleagues experienced in leading AI/ML/Statistical tools, methods, and applications for digital marketing, web/mobile analytics, customer data platform, personalization and now GEN AI. From data to analytics and insights to actions, our forward-thinking consultants provide analytically informed, issue-based insights at scale to help our clients improve outcomes and achieve high performance.

What you would do in this role

An Analyst/Consultant/Manager for Web Analytics serves as the day-to-day marketing technology point of contact and helps our clients get measure value out of their investment into their digital assets by developing a strategic roadmap focused on personalized activation. You will be working with a multidisciplinary team of Solution Architects, Data Engineers, Data Scientists, and Digital Marketers.

Key Duties and Responsibilities:

  • Be a platform expert in one or more leading Tag Management platforms. Deep developer level expertise on Adobe Launch/AEP Web SDK, Google Tag Manager, Tealium iQ.
  • Developer level expertise for Visualization tools e.g. – Tableau, Power BI, Looker, etc. Dashboard development using any of these tools.
  • Provide deep domain expertise in our client’s business and broad knowledge of digital marketing together with a Marketing Strategist industry.
  • Deep expert level knowledge of GA360/GA4, Adobe Analytics/Customer Journey Analytics. End-to end configuration of these tools for digital assets.
  • Assess and audit the current state of a client’s marketing technology stack (MarTech) together with a solutions architect.
  • Perform technical analysis & design for analytics-related initiatives. Define requirements for web or app digital analytics implementation/reporting dashboard.
  • Conduct stakeholder interviews and gather business requirements.
  • Translate business requirements into BRDs, technical specifications, tagging guide, data layer design documents, SDR.
  • Coordinate with website developers for Analytics integration, datalayer implementation.
  • Implement tags for websites/apps using tag managers inclusive of any custom implementations, custom JavaScript, web scraping, tag manager configuration from start to end.
  • Diagnose and troubleshoot analytics implementation and platform configuration issues. Perform end-to-end QA testing for integrations.
  • Manage ad pixels, third-party tags for digital campaigns.
  • Manage large volumes of structured and unstructured data, extract & clean data to make it amenable for analysis.
  • Root cause analysis, creating actionable insights using Web Analytics Reporting tools or Visualization tools
  • Work with/as the Solution Architect to strategize, architect, and document a scalable Web Analytics implementation (websites/apps), tailored to the client’s needs. Able to integrate multiple Martech tools.
  • Ensure analytics are consistently implemented across digital properties.
  • Provide hands-on support and platform training for our clients.
  • Work with Business Analysts, Data Architects, Technical Architects, DBAs to achieve project objectives - delivery dates, quality objectives etc.
  • Project management expertise for sprint planning.

Who we are looking for?

  • B Tech/M Tech from reputed engineering colleges
  • Masters/M Tech in Computer Science
  • At least 4+ years of relevant work experience of reporting and tag management across web/mobile analytics platforms inclusive of aspects like technical analysis, design and development
  • At least 4+ years of relevant work experience in marketing, consulting, or analytics
  • At least 5+ years of experience working in an agency environment
  • Subject matter expert in any one multi-channel marketing hubs by Adobe Experience Platform, Google, Tealium.
  • At least 1 years of dashboard development experience with visualization tools like – Tableau, Power BI, Looker, etc.
  • Strong understanding of implementation of consent management platforms e.g. – Sourcepoint, OneTrust on digital assets
  • Must have developer experience with tag management platforms like Adobe Launch/AEP Web SDK, Google Tag Manager, Tealium iQ. Certification in any one is must
  • Must have developer and reporting experience with web analytics tools like Google Analytics or Adobe Analytics/Customer Journey Analytics inclusive of building custom reports. Certification in Adobe Analytics/Google Analytics is a must
  • Experience in requirement gathering, solution design, tag implementation and audits, Martech tools integration
  • Experience in defining measurement frameworks for websites/app, suggesting KPIs to track, driving strategy for customer engagement
  • Business intelligence expertise for insights, actionable recommendations.
  • Strong hands-on with advanced JavaScript and jQuery. Able to develop custom tags/scripts using tag managers
  • Basic understanding of HTML is a must.
  • Experience in Postman APIs is a plus.
  • Strong experience in ETL, data aggregation and transformation using SQL is a must
  • Experience debugging with browser developer tools like Adobe Launch debugger, Omnibug, Charles, Browser stack, etc.
  • Experience in mobile analytics implementations is a nice to have
  • Experience with A/B testing tools is a plus. Good to have knowledge on personalization tools like Adobe Target, Optimizely
  • Good to have knowledge on CDPs like AEP-RTCDP, Tealium, Segment, Lytics
  • Good to have exposure to Gen AI
  • Good to have knowledge of any marketing destinations like Google Ads, DV360, Campaign Manager, Facebook Ads Manager, The Trading desk etc.
  • Proficient in Excel, MS word, PowerPoint, etc.

Technical Skills:

Must have:

  • GA4/GA360, or/and Adobe Analytics/Customer Journey Analytics
  • Google Tag Manager, and/or Adobe Launch/AEP Web SDK, and/or Tealium iQ and/or any Tag Manager Tool
  • Tableau, and/or Power BI, and/or Looker, and/or any Visualization tools
  • Advance level SQL
  • Advance level JavaScript and jQuery
  • Basic HTML
  • Experience on debuggers like Adobe Launch debugger, Omnibug, Charles, Browser stack, etc.

Good to have:

  • AEP-RTCDP and/or Tealium and/or Segment and/or Lytics and/or any Customer Data Platform (CDPs)
  • Adobe Target and/or Optimizely or any personalization or A/B testing tool
  • Any Marketing destinations like Google Ads, DV360, Adobe Audience Manager, etc.

Soft Skills:

  • Strong problem-solving skills
  • Good team player
  • Attention to details
  • Effective communication skills

Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion, or belief, ethnic or national origin, disability, age, citizenship, marital, domestic, or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.

Equal Employment Opportunity Statement

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.