Programmatic Strategist
Accenture
This job is no longer accepting applications
See open jobs at Accenture.See open jobs similar to "Programmatic Strategist" Imagine.About Us:
Accenture is a leading solutions and services company that helps the world’s leading enterprises reinvent by building their digital core and unleashing the power of AI to create value at speed across the enterprise, bringing together the talent of our approximately 784,000 people, our proprietary assets and platforms, and deep ecosystem relationships. Our strategy is to be the reinvention partner of choice for our clients and to be the most client-focused, AI-enabled, great place to work in the world. Through our Reinvention Services we bring together our capabilities across strategy, consulting, technology, operations, Song and Industry X with our deep industry expertise to create and deliver solutions and services for our clients. Our purpose is to deliver on the promise of technology and human ingenuity, and we measure our success by the 360° value we create for all our stakeholders. Visit us at accenture.com.
Role Summary:
The Programmatic Strategist plays a crucial role in supporting the execution of client campaigns. They are responsible for implementing and optimizing programmatic strategies to meet client objectives. This role requires a strong understanding of campaign management and execution, as well as the ability to collaborate effectively with the Programmatic Lead and other team members. Key responsibilities include managing campaign set-up, ensuring accurate tag and creative implementation, and monitoring campaign performance to achieve client goals.
Key Responsibilities:
Execute and optimize programmatic campaigns, including formats such as video, display, and native.
Ensure accurate and timely campaign set-up, including tag and creative implementation.
Monitor campaign performance and make data-driven adjustments to achieve client goals.
Provide proactive and innovative programmatic activation opportunities.
Collaborate with the Programmatic Lead and other team members to support overall campaign strategy.
Execute and oversee campaign implementation, management, reporting and insights.
Provide detailed and accurate trafficking instructions to the Ops team to ensure seamless campaign execution.
Support the Programmatic Lead in client communications and presentations as needed.
Assist in troubleshooting and resolving any issues related to campaign delivery and performance.
Job Specific Experience, Education and Skills:
- Minimum 4 years of experience in digital marketing and marketing automation tools, creating and executing digital account strategies.
- Advanced knowledge in the most important DSP platforms. This includes UI navigation, optimization levers and reporting capabilities. Examples: DV360, Trade Desk, Stackadapt, Campaign Manager, Amazon.
- Bachelor’s Degree/Technical Degree in Marketing or equivalent experience in digital advertising.
- Good English communication level C1 and above.
- Work in a data driven environment.
- Experience using Excel, PowerPoint and other Office products. (Microsoft in general).
- Knowledge in Google Analytics, Adobe Analytics, JIRA, and SharePoint is a plus.
- Certifications: Google Ads Display Certification (Required). Google Ads Video Certification (Required). Google Analytics Certification (Required). Display & Video 360 Certification (Required). Campaign manager 360 Certification (Required). The Trade Desk Trading Essentials (Plus). Amazon DSP Certification (Plus). Data Studio (Desirable).
- Excellent administrative and documentation skills.
- Data Visualization experience is highly desired (Data Studio, Tableau, BI).
- Demonstrable ability to manage large budgets is a must.
- Experience with technical issues, such as campaign delivery, QA, and troubleshooting.
- Excellent time management skills, ability to follow through and self-organize.
- A team player who can prioritize and organize multiple tasks and handle stressful situations.
- Excellent Communication skills and customer service.
- Basic Project Management Skills (Plus): Scrum Methodology, CAPM, Time Management, Excellent Communication Skills with a Team and Clients.
- Soft Skills: Personal productivity, mentoring, leading through motivation, develop Emotional Intelligence.
#LI-LATAM
📌A unique workplace.
What we offer:
👩⚕️ Health and Life Insurance
💻 Internet reimbursement
🗓 Accenture days! 3 additional vacation days
🎂 Birthday leave
➕ On site doctor
💯And more benefits
About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.Visit us at www.accenture.com
Equal Employment Opportunity Statement
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.
This job is no longer accepting applications
See open jobs at Accenture.See open jobs similar to "Programmatic Strategist" Imagine.