Go-To-Market Lead | Commerce

Accenture
Accenture

USD 161,050-319,300 / year

Posted on Aug 18, 2026

Go-To-Market Lead | Commerce

Offering Development Associate Director | Senior Level | Full time
Job No. R00350643 | Multiple Locations
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We Are

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

Our Digital Commerce services help global enterprises transform digital sales, marketing, and buying journeys. We blend frictionless customer experiences with cloud-native tech stacks, composable cloud architectures, and flexible Commerce-as-a-Service frameworks. With a focus on agentic commerce & AI-ready digital cores, we help optimize brands for generative AI shopping environments, conversational discovery, and agentic checkout integration.

There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space.

You Are:

If you're adept at cultivating large enterprise business within complex organizational structures, we're eager to connect with you. Whether you're passionate about aiding clients in revenue generation and growth or have a track record in selling marketing, sales, or customer success operations, we're keen to learn more about your expertise. And if you thrive on innovation and aspire to build cutting-edge digital growth solutions, we definitely want to meet you!

Accenture Song offers a dynamic environment where no two days are alike. Here, you'll find endless opportunities to make a meaningful impact while collaborating on exciting client projects in this ever-evolving landscape.

The Work:

We are seeking a B2C & B2B commerce leader to help grow our offering, convert capability into new business, expand our scope with existing clients and accelerate the growth of our digital commerce business across Canada. Collaborating closely with clients, Accenture Account Leads, and practitioners, you'll help clients co-create innovative digital commerce strategies. You'll take the lead in shaping new opportunities, crafting inclusive sales strategies and guiding the team through internal and client processes to secure successful outcomes.

As the Go-To-Market Lead, you will focus on the growing our B2B and B2C Commerce portfolio in the Canadian market:

  • You will originate, qualify, and close new opportunities with existing and net new clients, understanding our clients’ unique needs, and crafting innovating solutions that set us apart.
  • Be a thought leader in commerce challenges and solutions staying ahead of market trends like agentic commerce, composable commerce architectures and the shift toward optimizing operational efficiency
  • Serve as a trusted advisor to C-suite and senior executives, guiding enterprise clients on their commerce and digital transformation journeys and helping
  • Define high-level enterprise business cases for our clients to drive fact-based decision-making and unlock growth initiatives
  • Drive business development efforts including pipeline creation, deal shaping, and executive sponsorship
  • Help build capabilities, developing and scaling commerce offerings, assets, and accelerators
  • Manage relationships with key technology vendors and alliance partners driving joint go-to-market initiatives and solution co-innovation

Here’s What You’ll Need:

  • 10+ years of experience in modern commerce, with a strong agency or commerce platform background in D2C digital commerce and channel operations. Should include hands-on experience in:
    • Digital experience and UX
    • Digital merchandising
    • Commerce content operations
    • Measurement and attribution
    • Conversion optimization
  • 10+ years of experience in Go-to-Market strategy, business development and revenue growth
  • Executive stakeholder engagement and strategic storytelling, with the ability to influence at all levels of the organization
  • Ideal candidate will have experience with ecosystem management (partners, platforms, alliances)
  • Bachelor's degree is required.
  • English is required for this position as this role will regularly interact with stakeholders across Canada, US and other countries across our Global footprint where English is the common language. Due to the significant high volume of interactions with these English-speaking stakeholders, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.


Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location,
role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation, based on full-time
employment, for roles that may be hired as set forth below.
The recruiting efforts for this position are intended to fill a brand new position.
The base pay range shown below is intended as a guideline to reflect the majority of offers for this role.
It does not represent a maximum limit — in some cases, actual compensation may exceed the range where appropriate.

Information on benefits is here.


Role Location Annual Salary Range

British Columbia/Ontario/New Brunswick $161,050 to $319,300

Toronto, Ontario

Vancouver, British Columbia

Equal Employment Opportunity Statement

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.

Please read Accenture’s Recruiting and Hiring Statement for more information on how we process your data during the Recruiting and Hiring process.

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.

We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.

At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.

Join Accenture to work at the heart of change. Visit us at www.accenture.com.

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