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Frontend QA Automation Lead



Software Engineering, Quality Assurance
Porto District, Portugal
Posted on Tuesday, November 7, 2023

At adidas, we believe that “through sports, we have the power to change lives”. Our website, the apps, and CRM allow for direct contact with our consumers; hence, these digital touchpoints play a vital role in the next step towards enabling us to be the best and most digital sports company in the world. 


We are looking for a Frontend QA Lead to continuously assess the quality assurance processes for our digital presence (website and app content – functional and design testing). You will participate in the respective workstreams with technical and business counterparts to ensure successful testing, delivery, reporting, and enablement. 



  • Assess the current state of Frontend QA in adidas: how are digital marketing campaigns tested, defects reported, tracked, and resolved? Understand the as-is process and identify automation opportunities and propose more efficient, scalable, and automated solutions 
  • Own the implementation of the solution, the process definition, and the change management with the affected teams 
  • Define staffing needs to run the proposed solution and in alignment with senior management build up a QA team (3-5 people) 
  • Collaborate with stakeholders on identifying common bugs and develop respective test cases 
  • Guide, coordinate, and coach the QA and Test team's day-to-day operations.  
  • Follow-up with our external partners to ensure effective delivery  
  • Review requirements, specifications, and technical design documents to provide timely and meaningful feedback 
  • Create detailed, comprehensive, and well-structured testing documentation 
  • Estimate, prioritize, plan, and coordinate testing activities 
  • Design, develop, and execute automation scripts 
  • Perform thorough regression testing when bugs are resolved 
  • Develop and apply testing processes for new and existing products/campaigns



  • Proficient spoken and written command of English 
  • A good listener and have strong communication and project management skills 
  • +6 years of quality assurance engineering experience
  • Experience in launching digital content across a global organization
  • Strong work ethic, a real “can do” attitude 
  • Experience with Content Management Systems for marketing campaigns
  • Solid knowledge of SQL and scripting 
  • Experience in writing clear, concise, and comprehensive test plans and test cases 
  • Hands-on experience with both white box and black box testing 



  • Leadership experience - from 0 to Hero - you've recruited and managed successful teams
  • Experience with our current CMSs (SDL Tridio and STRAPI)
  • Programming knowledge of Java / Javascript
  • Experience in testing frontend tools (SerenityBDD, Playwright, Cypress) and familiarity with Visual Testing Tools (Applitools, Percy) 
  • ISTQB Certification 



  • Competitive salary, bonus, and benefits 
  • Hybrid work policy and flexible working hours 
  • Sports and work-life balance incentives 
  • Upskilling and internal growth (local and international) 
  • International and diverse work environment 
  • State-of-art office space and conditions