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Product Planning Manager (GTM Focus)



Hong Kong
Posted on Wednesday, January 17, 2024

Purpose & Overall Relevance for the Organization:

  • Be the key player to support the MOP's Senior Manager to drive the coordination and implementation of the Go-to-market process and key marketing deliverables across Hong Kong

Key Responsibilities:

Go-to-Market Process

    • Manage and align the GTM Milestones across functions for Hong Kong and work in-sync with GCA Marketing Operations to facilitate all milestones.
    • Support the preparation of key meetings (e.g. showroom set-up, presentations, data analysis and reporting). Coordinate the material download & upload for all milestones.
    • Co-ordinate the key deliverables from all stakeholders in a timely manner to ensure that deadlines are adhered to.
    • Ensure to deliver on time communications of key updates from GCA down to the local teams.
    • Support Product Planning team in reporting performance across market, categories, channels (e.g. Preorder analysis, Range Sign-off overview)

Masterdata & Systems Management

    • Lead the management of the local Master Data and maintain data accuracy in all ranging systems (i.e. RMA and Hublight)
    • Support local Product Planning team in maintaining ranging systems (RMA and Hublight)
    • Support Business Operations and Purchasing teams in article information setup in the system
    • Develop an understanding and provide support to relevant IT applications, in particular: Hublight, RMA, adiFox and SAP.

Showroom & Samples Maintenance

    • Manage part-timer roster and their KPIs
    • Ensure that showroom is properly set-up and tidy for each of the key milestones
    • Lead sample budget planning, sample ordering and tracking sample delivery

Purchase Order Support

    • Support Business Operations and Purchasing teams in creating the purchase order file and seek approval from Commercial Director before orders are placed.
    • Support the Brand Marketing team in consolidating all marketing orders into the PO file for SCM.

Forecasting Support

    • Work close with Demand Planning in the monthly range forecasting and net sales planning
    • Support seasonal OTB planning by providing relevant data and analysis (e.g. Net sales, pre-order information)


    • Category NS, Net Margin, ASP
    • Sell-In & Sell-out
    • Efficiency KPIs (overlap, samples hit rate, range size, margin)
    • Forecast accuracy

Key Relationships:

    • GCA MOPs
    • Product Planning
    • Channel teams
    • Buying team
    • Business Process & Operations
    • Purchasing

Knowledge, Skills and Abilities:

  • Broad marketing experience with medium-level merchandising, category management and business operations knowledge
  • Good coordination and facilitation skills
  • Excellent analytical skills and savvy in numbers
  • Advanced user of MS Office (especially Excel and Powerpoint)
  • Experience in both market and above market organization preferred
  • Fluent in English and Cantonese

Requisite Education and Experience / Minimum Qualifications:

  • University degree in Business or equivalent professional experience ideally in business analytics, merchandising or category management
  • At least 5 years of experience in related field