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Senior Manager, Product Merchandising Expert for Training ACC, Brands

Adidas

Adidas

Product, Sales & Business Development
Tokyo, Japan
Posted on Thursday, April 4, 2024

Purpose & Overall Relevance for the Organization:

  • Manage and deliver the Go To Market (GTM) strategy against global priorities; lead category management team to bring the strategy to life

Key Responsibilities:

  • Manage business strategy and success of the category

  • Develop category initiatives to meet key commercial goals

  • Support the development of business mid-long term division plan in alignment with global vision

  • Be the interface between Global Business Unit (BU) and market stakeholders

  • Collaborate with relevant cross functional teams to develop and execute plans

  • Manage end to end (E2E) market strategy and execution from Integrated Business Planning, Commercial Input to in season trade and exit

  • Manage quality delivery toward each GTM milestones

  • Manage go to market planning excellence in compliance with targets for forecasting, pricing, profitability, range size, range flow, range adoption, Article Performance Review (APR) etc. including system, catalogue and master data maintenance

  • Define the category range by sales channels, by stores or trade zone where necessary, within guidelines or alignments

  • Manage key franchise lifecycle and inventory level to ensure brand health

  • Perform category insights and analytics including market/consumer/competitor insights and sales analysis and leverage for planning

  • Manage the input of local product and allocation demand to global

  • Responsible for Creation Center Tokyo (CCT) creation from brief, delivery and sell through and exit

  • Manage cross category and functional initiatives

  • Present range internally and externally with sufficient sample availability

  • Participate to customer interaction in planning phase

  • Manage, develop, coach and motivate team / direct reports in alignment with the market organization

  • Drive performance and development culture

  • Drive employee engagement, leading by example.

KPI’s:

  • Category Net Sales (NS), Net Margin and Contribution

  • Sell-out

  • Forecast & data accuracy

  • Net Promote Score (NPS)

  • Market share

Key Relationships:

  • GTM Planning and Insights

  • Brand Activation

  • Demand Planning/Finance

  • Marketing Operations (MOPS)

  • Sales Channel leads

  • Global BUs

Knowledge, Skills and Abilities:

  • Ability to implement strategy

  • Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.

  • Distinct track record of success and high-level range management knowledge

  • Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)

  • Strong industry knowledge, across divisions—footwear, apparel and accessories.

  • Expert understanding of markets’ consumers, accounts, economic environment and commercial needs

  • Ability to Manage, Coach and Develop People

  • Results Oriented Mindset

  • Strong team player with high level of integrity & attention to detail

  • Strong data analysis skills and ability to translate and articulate data results into clear business actions.

Requisite Education and Experience / Minimum Qualifications:

  • 5 years of experience in range management/product required.

  • University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing, MBA preferred

  • Sporting goods industry experience required

  • Business level in both Japanese and English Mandatory

  • Has substantial experience working with local customers and international stakeholders

  • Developing Business Acumen

  • Strong PC Skills including Outlook, Word, Excel (Pivot), Powerpoint, etc

  • Passion for sports and belief that through sports we have the power to change lives