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UX Writer - Digital Retail Experience



Marketing & Communications, Design
Zaragoza, Spain
Posted on Friday, April 12, 2024


We’re looking for an experienced UX Writer to join our Experience Design team in Zaragoza.

Digital Retail Experience

We design all Consumer and Employee facing experiences in our own Retail Stores.

This includes Retail features in the adidas app, In Store Services & Events, Digital Signage and Employee applications used in store.

Your key responsibilities:

  • Own the UX writing process end-to-end: from identifying opportunities, exploration, research and validation, to execution and managing the localization process
  • Work closely with project teams to identify new opportunities for iteration and experimentation
  • Collaborate with cross-functional project team members across Design, Research, Product, Engineering, to form a holistic UX approach
  • Create and execute on a strategic level, leveraging consumer insights and data but also get hands-on and granular with the details
  • Define and develop an effective blueprint for the UX writing team, drive community initiatives and help combine best practices, people and tools to mature the practice
  • Coordinate closely with language specialists to bring their market-specific knowledge to our UX process
  • Be the users' advocate and ensure their needs are central to UX direction
  • Be a craft leader within the community and help drive the practice forward
  • Gain a deep understanding of our users; combine consumer insights, trends, and behaviors


Our UX writers are passionate, outspoken advocates for our users’ needs and aren’t afraid to shake things up. We want confident innovators and experts who can help mature our practice and create delightful experiences that feel distinctly adidas.

You’re a good fit for the role if:

  • You’ve got 3+ years’ experience UX writing within product teams
  • You’re currently a UX Writer or Content Designer
  • You’re most at home in an agile/Scrum environment
  • You use content design tools such as Figma, Sketch and Miro.
  • You can work independently, but you're also a collaborative and effective communicator, comfortable presenting complex topics and decisions to team members and stakeholders at all levels
  • You know how to prioritize work accordingly and handle responsibilities for a wide number of projects
  • You have experience with coordinating localization for global audiences
  • You understand and champion accessibility and inclusivity best practices throughout the user journey
  • You’re an expert with experimentation and research; you can test, validate, and iterate on your solutions
  • You can source, interpret, and implement feedback and insights into your content design decisions

Bonus points for:

  • Have experience writing for global products (international audiences, multiple languages, etc.)
  • Possess a detail-oriented mindset, while being able to think holistically
  • Have knowledge or experience with content personalization

This role isn’t for you if:

  • You prefer working independently, as our UX writers collaborate closely with designers, product owners, developers, and other specialists.
  • A fast-paced, agile environment isn’t your natural habitat.
  • Note: We believe in healthy work-life balance; our organization, team, and approaches are always evolving as we learn and grow together towards our shared ambitions.


At adidas we believe that through sport, we have the power to change lives.

Our ambition is to be the best sport brand in the world and with that comes plenty of challenges. We thrive on solving these with the imagination and experience of our incredible teammates.

Our team and our work are driven by inclusion and diversity. Here, you'll find people from all over the world, valued for their experience, origins, and perspectives.


You’ll get to work in a fast-moving environment and create solutions for our global website, seeing your work making an impact on a scale and in the long-term.
In addition, when we asked our teammates for their favorite things about life at adidas, they said: the collaborative and supportive culture, the amazing team, the sense of pride and purpose in their work. You’ll get all that, plus:

  • Generous employee discount on our brands
  • Fitness activities
  • Opportunity to work for a truly global, multicultural team


Please note: though our teammates hail from all corners of the world, our working language is English, so this is a requirement for all roles.

Hit ‘Apply’ and submit your CV along with a portfolio or samples of work that showcase your UX Writing or Content Design expertise. Please ensure all your work is presented in English.

If you’re a good fit for the role, we’ll reach out to chat.

International relocations are not supported for this position. Candidates already located in-country can enjoy the advantages of a flexible remote work environment (within Spain) combined with the amazing onsite facilities and culture