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Senior Manager, Product Merchandising-Originals APP & ACC

Adidas

Adidas

Product, Sales & Business Development
Seoul, South Korea · Kraków, Poland
Posted on Thursday, April 25, 2024

Purpose & Overall Relevance for the Organization:

  • Responsible for executing KOREA short and mid-term objectives for Originals APP / A&G, responsible for delivering across all KPIs
  • Collaborate with global counterparts to identify opportunities across KOREA, while implementing global strategies in a locally relevant way, considering consumer needs and distribution channels

Key Responsibilities:

  • Develop the strategy for the business from brief through range launch for assigned category
  • Define the category range by country cluster and by channels within guidelines
  • Define KOREA country cluster & channels allocation
  • Perform Category analysis including business tracking, sell-thru, forecasting, etc…
  • Act as KOREA category interface between Global, looking after business opportunities, commercial input process, SMU’s, performance results, market trends & insights
  • Understands and build KOREA market/retailer network to maintain trend and product awareness
  • Support Brand Communication partners to implement activation plans to drive authentic stories
  • Support major product launches and presentations providing necessary sales support to ensure an effective sell-in process
  • Provide a suitable framework for the performance management of the team, coaching and developing junior team members to meet requirements of their role
  • Responsible for sample ordering and management for categories in charge
  • Leverage GTM analysis & competitors/market information to set price bands
  • Monitor systems and file management for categories in charge: Master Range File, HUB, DMT & RMA

KPI’s:

  • Brand Credibility
  • Category NS, Margins and Profitability
  • Sell-out & Sell-Thru
  • Forecast, Allocation, Range efficiency
  • Market share
  • Develop & Drive Strategy

Key Relationships:

  • Market Brand P&I, AP, Brand Activation, MOPS
  • Market PMO, Finance (Demand Planning), SCM
  • Market Channels
  • Global BUs

Knowledge, Skills and Abilities:

  • Exposure to other marketing disciplines preferable, e.g. merchandising, brand comm or sales
  • Result-oriented; Strong numerical / analytical skills;
  • Willing and able to travel on a regular basis.
  • Must have the ability to influence others within organization
  • Effective presentations to large audiences
  • Advanced user of MS Office suite of products
  • Strong data analysis skills and ability to translate and articulate data results into clear business actions.
  • Fluent communication skills in both English and Korean preferred
  • Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
  • Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)

Requisite Education and Experience / Minimum Qualifications:

  • University degree in Business/Marketing Management preferred.
  • 4-6 years of merchansiging experience with a recognized top tier brand
  • Sporting goods industry experience required
  • Willingness to travel
  • Passion for sports and belief that through sports we have the power to change lives