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Director, Product Creation (Sportwear)



Ho Chi Minh City, Vietnam
Posted on Monday, July 1, 2024

Purpose & Overall Relevance for the Organization:

Provide leadership, a dynamic environment for success and collaboration across functions and cultures to achieve results. Manage the respective Sportwear FTW Creation Hub, managing a team of Product Creation professionals to deliver against the stated seasonal objectives and longer term aspirations for Sportswear Footwear.

Key Responsibilities:

  • Create, drive/steer and implement the SPW FTW vision, strategic objectives and KPI’s in alignment with the overall SPW FTW direction and strategic plans.
  • Work closely with the Senior Director to build short, mid, and long term BU strategies to achieve excellence and industry leadership at the product creation center
  • Develop new product/product concepts to exceed consumer and customer expectations
  • Lead/refine/develop industry leading speed & service models – to enable the adidas brand to take on these ways of working into the wider group
  • Get faster, get leaner, get more efficient and profitable, by refining more processes & roles of marketing, creation, design, to change the game for adidas
  • Identify business opportunities and risks; respond to them by initiating key action steps and with relevant BU functions and x-functional partners.
  • Lead by example, a decision maker able to challenge the status quo to deliver results
  • Create a powerful team spirit with a passion towards exceeding short, mid and long term goals and objectives
  • Presents Range both internally & externally (Ops/Sourcing/T1)
  • Manages product management resources, ensuring organizational efficiency through appropriate motivation, training and development of direct report(s).
  • Ensures maintenance of all the product information systems
  • Oversees and drives all projects and milestones for product creation hub

Knowledge, Skills and Abilities:

  • Proven leadership, including ability to manage/mentor team(s) and lead cross functional teams and resources both internal and external
  • Experience interpreting design intent, offering alternative solutions, and acting as a technical resource.
  • Proficient working with factory vendors to ensure and improve manufacturability.
  • Highly organized and resilient leader, a high tolerance for ambiguity, with an outstanding ability to seamlessly balance constantly evolving priorities.
  • Ability to participate in multiple seasonal projects with competing resources and deadlines
  • Strong written and verbal communication skills, with a keen awareness of the audience. Knowing when to dive deep into the details and when to simplify the complexity.
  • Unique blend of marketing, development and sourcing experience to suit the Sportswear FTW business model
  • Ability to work with and influence all levels of the organization
  • Comprehensive understanding of consumer markets, specifically in the sporting goods industry
  • Strong business acumen in channel distribution, net sales, margin, profit and inventory
  • Prior knowledge of taking product from conception through implementation preferred
  • Knowledge of footwear concepts in construction/development strongly preferred
  • Good numerical skills with the ability to negotiate
  • Skill in MS Office applications (Outlook, Excel, PowerPoint, Word, Smartsheet)
  • Ability to travel, domestic and international.

Requisite Education and Experience / Minimum Qualifications:

  • Four year college or university degree, preferably in Marketing/Business
  • Minimum seven (7) years related experience
  • Equivalent education and/or experience may be substituted for degree
  • Experience in Footwear Marketing and or development