Senior Manager eCommerce Buying

Adidas

Adidas

Shanghai, China
Posted on Dec 23, 2025

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION:

This role is responsible for managing the Digital Channel Inline & Value Range merchandising planning & buying in determining platform, article selection, article depth, In-season performance and timely providing sales analysis, trading to support the EC business, special online mega moment.

KEY RESPONSIBILITIES:

Pre-Season:

  • Conduct historical analysis in terms of buying structure and provide proposals for key drivers & Top sellers.
  • Deliver quantitative range feedback to Inline & VR BU on behalf of channel.
  • Develop assortment plan for ECOM channels, inline & Value Range by platform & time phasing.
  • Develop buy plan according to buying strategy, top down financial target, bottom up article level FCST according to business demanding.
  • Brief CCA Models to mitigate Mega Moment Demand by CCS Trend Lane.
  • OTB Tracking & Management by Season by month.

In-Season:

  • Work closely with cross functional team to monitor ST% and product performance to have quick in-season react actions based on performance.
  • Plan with logistics department shipment & delivery on schedule.
  • Provide the ongoing product and category performance and quantitative analysis.
  • Conduct analysis to develop mark down strategy & CRP guidance by month, support markdown and clearance process.

KPI

  • Sell-Through %
  • Channel Net Sales Target
  • Channel inventory level and stock turn
  • Article ranking vs. Best Seller hit rate

KEY RELATIONSHIPS:

  • Buying planning
  • In season trading
  • Product BU
  • Demand planning
  • Platform Operational team
  • Marketing/ Studio A
  • IT

KNOWLEDGE, SKILLS AND ABILITIES:

  • Solid Data analyse skill
  • Solid product and merchandising knowledge with business sense.
  • Well understanding on Digital business.
  • Good communication and presentation skills.
  • Learning and self-development.

REQUISITE EDUCATION, EXPERIENCE AND OTHER SKILL

  • Bachelor degree required and advanced degree in business or related fields preferred.
  • Minimum 6 years of work experience in merchandising planning / buying function.
  • Good written and spoken in both English & Mandarin.
  • Strong Excel skills and ability to develop useful models/tools.
  • Good presentation and PPT skills.