Assistant Product Manager, Kids FTW

Adidas

Adidas

Shanghai, China
Posted on Jan 8, 2026

Purpose & Overall Relevance for the Organization:

  • Bring consumer and kids’ insights into your concepts
  • Execute the category direction
  • Work with all creation functions to deliver product concepts
  • Create ranges within the category from both a brand and commercial point of view

Key Responsibilities:

  • Proactively manage range direction
  • Propose a clear direction for the range and how to move it on
  • Show full understanding of the product creation process whilst managing all tasks within the given time frames, with special attention to speed to market
  • Work within cross-functional team and with interlinked departments to enable an efficient product creation process with an optimum product outcome
  • Actively analyse business, draw conclusions and propose action steps
  • Strong knowledge of product information systems and the interlinking functions – clarity on respective timelines
  • Good level of product expertise to create industry leading products
  • Prepare and present your projects with respective audience in mind by using relevant structure and content
  • Work on projects and follow up on project development with the support from line manager

Key Relationships:

  • Maintain a strong relationship and ensure constant dialogue/feedback with
    • Kids BU
    • Cross-functional team (Design, PD, Materials, Costing, Planning)

Knowledge, Skills and Abilities:

  • Deliver information clearly and effectively with solid negotiation skills
  • Cooperate well and effectively to maintain trustful relationships
  • Work independently as well as part of a team
  • Plan and prioritize daily working time effectively with the ability to work in a fast paced environment
  • Knowledge of footwear creation or merchandising
  • Strong analytical skills, be solution driven and result oriented
  • Ability to travel
  • Passion for sport and passion for kids' FTW

Requisite Education and Experience / Minimum Qualifications:

  • College degree, preferably in marketing/business /textile/fashion
  • Minimum of 3 years Product Marketing experience with FTW background
  • Experience in merchandising or kids' products is helpful
  • Basic English reading/writing skill
  • PC skills (MS Office programs, especially PowerPoint and Excel)