Key Account Manager- Fashion (9-12 Month Fixed Term Contract)

Adidas

Stockport, UK

Posted on Feb 11, 2026

Purpose & Overall Relevance for the Organisation:

To drive profitable and sustainable market share growth within assigned key account (s) in the fashion channel while respecting adidas (target) brand image

Key Responsibilities:

To represent the assigned account (s) internally as an ‘ambassador’ towards all functions and vice versa and help manage all interfaces
To support the development of account strategies, formalizing them by Strategic Account Plans and get sign-off by the direct superior
To sell-in and agree on sell-out support and formalize this by Account Marketing Plans jointly with the account(s) and Fashion Sales Lead.
To monitor sell-out and the order book continuously and ensure reliable and cost efficient supply for the account
To support negotiation and enforcement of adidas trade investment
To measure progress on own KPIs
To report to all superiors along guidelines (KAM standard reports)
To monitor and report on customers and competitors activities and propose/initiate/take actions
To provide realistic plans and forecasts on customer performance
To ensure customer compliance with agreements

Authorities:

None

Key Relationships:

Buyers (across all accounts), All Sales, RSM, Respective BU’s, Trade Marketing, Brand Marketing, Sales Planning, Business Planning, Customer Service, Credit Management, Finance

KPI’s

To grow Market shares within assigned KA(s) and categories
To ensure our products are displayed in the best space / locations
To deliver sustainable Net Sales targets / forecasts

Knowledge, Skills and Abilities:

Proven experience in Selling and Negotiating
Strong communication skills: written, oral and presentation
Strong industry knowledge, across divisions of footwear, apparel and accessories
Understanding of local markets’ consumers, accounts, economic environment and commercial needs

Requisite Education and Experience / Minimum Qualifications: