Key Responsibilities:

• To deliver a comprehensive go-to-market strategy and alignment across key departments.

• Complete ownership of product merchandising, sampling & forecasting.

• Select an optimal range within the parameters set by the Senior Manager adiGolf
  (Incl. inline, promo, SMU, local production.)

• Support all aspects of range management, including segmentation.

• Manage the product cycle from inception through to discontinuation.

• Create market relevant segmentation strategies.

• Execute the marketing and communication plan on behalf of the team, in line with the adidas Golf EM & Global strategy and drive traffic to Wholesale, DTC & .Com channels

• Deploy adidas Golf global messaging and retail marketing material and guidelines to the point of sales - displays, campaign roll outs to create strong impact and visibility.

• In collaboration with the Commercial Manager and sales, ensure smooth implementation and execution of launch and tactical displays.

• Execution of internal, key customer presentations and Go to Market processes (e.g. sales tools preparation, product catalogues, sampling, etc)

• Ensure the brand/s image is aligned with the global strategy and reflects at the same time the individual market needs.

• Extend global market initiatives and campaigns to our market and ensure translation into cost-efficient media plans and implementation across all appropriate communication channels and tools.

• Ownership of all wholesale event activation; identify and develop local initiatives to drive key brand pillars and help sell through

• Support pricing of the range to deliver target margins, volumes and value, including pricing harmonization across in all EM South and Global Markets.

• Drive sell-ins to both retailers and assets where required.

• Drive category forecast as part of the IBP process.

• Drive scenario analysis related to the Categories.

• Provide input into the overall seasonal, annual and Strategic Business Plan for the categories.

• Provide commercial input (consumer, channel and market – specific needs, and business opportunities) to maximize category sales and profitability (within global and market strategic parameters)

• Build and implement GTM strategies on key products launches

KPIs:

• Category Health KPIs
  (Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.)

• Category GIM and NS targets

• Category SKU targets

• Category / Article ROI

• Market Share per Category and Country within EM South

• Market Direct Category Contribution vs Plan

Key Relationships:

• Category Management Team EM – South

• Global PM’s

• EM South Channel Teams (Retail, Franchise, e-Com, Wholesale).

• Key Retail Partners

• SCM

Knowledge, Skills and Abilities:

• Advanced cross-functional product and marketing knowledge and market experience in golf (sporting goods industry preferred)

• Consumer-focused with deep product and range understanding and the ability to balance Brand and Commercial priorities to build channel- and consumer-specific activation plans that meet KPI targets

• Advanced user of MS Office suite of products

• Experience in both market and above market organization preferred

Requisite Education and Experience / Minimum Qualifications:

• University degree in Marketing or related

• Minimum of 4 years equivalent professional experience, ideally in Sales and/or Marketing

• Golf knowledge is advantageous

• Fluent in English