Sr. Manager Merchandising Brand adidas

Adidas

Adidas

Gurugram, Haryana, India
Posted on Feb 20, 2026

Purpose & Overall Relevance for the Organisation:

This role is responsible for leading & delivering Buying & Merchandising initiatives across channels (Own Retail & Franchise) to bring efficiency and create an impact to the topline and bottom line. The role is also responsible for delivering Full Price Sell-through and working closely with CTC team in ranging most consumer centric Segmentation and Assortment for the channels. The role also involves exploring & introducing best practices from Industry and other clusters which can have significant business impact.

Key Responsibilities:

Buying, Range and Inventory Management

  • Assortment Planning with building seasonal assortment plans to ensure preorder target are met and incremental business opportunities are created.
  • OTB planning to create sub-category, gender, store level buy plans based on historical data, future potential & market insights.
  • Lead and drive end to end GTM process and deliver all key milestones like option planning, ABC grading, selections, assortment planning, range width, pre-buy alignment meetings, partner reviews, sell-in-strategy and big bets, buying alignment for all categories, etc.
  • Budget Planning & Demand forecasting keeping in mind the targeted growth, category contribution across Channels.
  • Partner Segmentation model i.e. support different product strategy creation to ensure differentiation across platforms and reduce cannibalization.
  • Markdown Strategy for creating efficient markdown plan in accordance with Brand guidance.
  • Co-owning FPST with Trading team and using insights in sharpening future buys.
  • Building relationships with cross functional teams including Buying, SCM, marketing, CTC teams etc. for campaign launches, deliveries, GTM calendar activities, ERP, etc.
  • Leading Automation in B&M i.e. initiatives in the direction of E2E Merchandising solutions.

Leadership

  • Lead and develop the merchandising team by providing continuous coaching, learning and development opportunities.
  • Take ownership for Talent Management processes to grow, develop and retain talents.
  • Promote a high-performance culture by setting clear expectations and individual goals.
  • Translate the company goals into team specific actions and business plans.
  • Ensure the team delivers on sell-through continuous review of performance, inventory, and product trends

Knowledge, Skills and Abilities:

  • Excellent attention to detail and analysis skills
  • Strong work ethic willing to put long hours of work when required
  • Advanced Excel capabilities
  • Excellent command of English
  • Understanding of retail management systems and back office
  • Structured, process oriented at the same time approachable and strong interpersonal skills
  • SAP Retail, ALS knowledge is a strong advantage

Requisite Education and Experience / Minimum Qualifications:

  • University degree in Fashion / Marketing / Business
  • 8-10 years merchandising or product planning experience.