Manager, B2B

Adidas

Adidas

Bangkok, Thailand
Posted on Mar 11, 2026

Purpose & Overall Relevance for the Organization:

• To take full responsibility and ownership of B2B / Corporates channel (Develop and build relationships with partners)

• To drive profitable and sustainable market share growth within assigned channel

• To increase and grow the B2B/TEAMWEAR customer base and increase sales and order frequency.

• To be the key person of commercial deals / new project development (Bangsaen21 events / True Bangkok United Football Club / ETC)

Key Responsibilities:

• Building a strategy for B2B (Business to Business) across the prescribed markets considering customer trend and capabilities in alignment with global and regional strategic priorities and account plans

• Developing relationships with select target customers – Private sectors , Governmental entities, clubs, academies, schools, commercial organizations.

• Ensuring that B2B Customers know and understand capabilities of our organization in terms of inline range, Customization, order cut-offs, samples readiness, ex-factory limitations, delivery status, payments, agreements

• To take full responsibilities of Locker Room platform (Product development and ordering tools) , co-operate with both internal and external stakeholders.

• Formulation and implementation of plans covering market description, identification of opportunities, actions to execute plan

• Develop and grow market share of adidas brands whilst adhering to global standards in collaboration with key interfaces locally and globally.

• Manage the growth of an existing account base within Thailand and across all B2B channels.

• Analyze information and recognize opportunities for potential or additional growth

• Provide customized solutions designed to achieve customer’s objectives

• Prepare, plan and deliver targeted and instructive product presentations, catalogues

• Efficiently and effectively manage daily communications with customers

• Visit customers and relevant markets regularly ensuring continuous improvement on brand image and process

• Responsible for the commercial success (sales & Margins) of assigned account and category

• Responsible internally as the ‘ambassador’ for assigned accounts

• Ensure customer compliance to B2B and wholesale agreements/contracts/policy

Key Relationships:

• B2B partners

• Sales, Marketing

• Customer Service

• Finance

• Supply Chain- Order Fulfilment, Purchasing

KPI’s

• Net Sales

• Customer base development

• Profitability

Knowledge, Skills and Abilities:

• Proven experience in Planning, Selling and Negotiating

• Strong networking and business development skills

• Strong communication skills - written, oral and presentation

• Strong industry knowledge, across divisions of footwear, apparel, and accessories/equipment

• Understanding of local markets’ consumers, accounts, economic environment, and commercial needs

• Analytics: ability to analyze data to improve strategic decision making and implementation

Requisite Education and Experience / Minimum Qualifications:

• Bachelor’s Degree • 3 years of B2B outside sales experience (preferably Sports, Fashion, or FMCG)

• Excellent communication and presentation skills

• Passion for Football or any other sport is a plus

• Advanced skills of EXCEL, PowerPoint, and working knowledge of Outlook, Word