Manager Go to Market Content

Adidas

Adidas

Panama City, Panama
Posted on Mar 11, 2026


Purpose:

To provide all necessary brand sell-in content, physical and digital samples, and showrooms guidance to ensure a successful sell-in delivery. Drive an efficient and standardized showroom management process across LAM to ensure a flawless sell-in readiness.

Key Responsibilities:

  • Create and deploy the ideal set of LAM sell-in tools (internal & external) to achieve a successful and standardized sell-in process (e.g., Sales manuals and Product technical information).
  • Align with Sales Development team to maximize the full potential of DSS.
  • Manage the LAM Marketing Operations workspace to ensure all relevant content is maintained and continuously guaranteeing alignment between the brands.
  • Maximize potential budget usage to enhance the sell-in experience.
  • Manage LAM physical & digital samples seasonal strategy in alignment with the overall digital leading global approach looking to reduce physical samples usage in LAM.
  • Own the LAM sample management policy to ensure is always updated, clear and the execution in countries is compliant.
  • Ensure proper rollout of global future of showroom project and guidance by teaming up with regional sales development team to deliver the best experience for our customers

Key Relationships:

  • LAM GTM Sample mgmt. + events
  • Marketing Operations -Country
  • LAM Trade Marketing Team & VM
  • LAM WHS Team
  • Finance + IT
  • Brand Activation Director CAC

Knowledge, Skills and Abilities:

  • Strong organizational and communication skills
  • Influencing & attitude to easily solve challenging situations
  • Strong Analytical skills and Problem Solving
  • Learning and Self-Development
  • Strong project Management experience
  • Ability to manage conflicting priorities and high workload
  • Managing to work under pressure & to be flexible to short-notice changes
  • Impeccable attention to detail
  • Managing Relationships and Diversity
  • Language skills: Spanish & Fluent in English
  • PowerPoint: Advanced, Excel: Advanced.
  • Required skill set: Cross-functional Project Management experience & Project budget control as assigned.

Requisite Education and Experience:

  • University degree
  • Minimum 4 years’ experience in project management (ideally in Markets or BU).
  • Experienced in job and fully qualified/trained.
  • Fluent in English & Spanish
  • High understanding of various tools, procedures, etc.
  • Great analytical skills with strong excel knowledge.