Director, Strategic Planning & PMO, Business Development

Adidas

Adidas

Seoul, South Korea
Posted on Mar 19, 2026

Purpose & Overall Relevance for the Organization:

  • To support profitable and sustainable market share growth for adidas in the Market by providing clear strategic direction and insights through internal and external data synthesis, decision-support analysis and strategic planning processes.

Key Responsibilities:

Strategic Planning process:

  • Drive the global and local Strategic Business Planning (SBP) process (e.g., document development, local alignment, global submissions, communication packages), for the future 2-5 year period.

  • Support other regular and ad-hoc strategic planning activities (e.g., workshops, individual briefings).

Data analysis and decision support:

  • Develop financial and quantitative models relevant to strategy planning (e.g., business simulation, revenue projection, market share development, financial statement analysis).

  • Synthesize data and prepare analysis to support senior management decision-making on priority topics (typically working cross-functionally).

Strategic documents development:

  • Develop strategic presentations and business planning documents to Senior Leadership Team.

  • Drive the development of executive level presentations and reports.

Ambition Planning Execution:

  • Govern the aKorea ambition planning and execution to drive long term success for adidas in Korea

  • Drive key deliverables for assigned priorities and enable success with right project structure and escalation for decision making

External consultancy and research:

  • Manage external research activities, including agenda-setting, consultant selection and research planning.

  • Actively engage with selected consultancy/research projects, to ensure quality outcomes and applicability to the business and support to strategy development.

Special projects:

  • Engage on regular and ad-hoc major cross-functional projects, esp. at strategic development stage (workshops, individual briefings).

Key Relationships:

  • Senior Leadership Team of adidas Korea

  • Sales Directors (and Sales Management Team)

  • Brand Directors (and Marketing Management Team)

  • Asia Pacific Business Development – Strategic Planning team

  • Global Sales Strategy and Business Development team

KPI:

  • Proper management of SBP process and deliverables

  • Quality of market and competitor data reporting

  • Quality of data analysis

  • Effectiveness and impact of external research projects

  • Overall business impact

Knowledge, Skills and Experience:

  • Experience with a global apparel / consumer goods brand or retailer.

  • Experience in working closely with middle and senior leaders across functions

  • Strong analytical skills, problem solving skills and communication skills

  • Proven project management experience

  • Structure thinking process to provide direction in Ambiguity

  • Expert Power Point user, Expert Excel user

Requisite Education and Experience / Minimum Qualifications:

  • Around 10 years of general business experience (ideally in more than one business function); equivalent experience in leading management consulting firm with strategic planning experience

  • University degree or above; MBA or other business-related qualification preferred

  • Open mind-set, curiosity, continuously challenging the status-quo

  • Passion for sport/sporting goods industry

  • Fluent in English and local language required