District Manager

Adidas

Adidas

Ho Chi Minh City, Vietnam
Posted on Mar 19, 2026

District Manager

Department:

DTC

Direct Reporting Line:

Senior Manager, Retail Operations

Indirect/secondary reporting line:

-

Subsidiary/country:

Adidas/SEA

Location:

SEA

GSMS Grade:

M4

Number of Personnel Managed:

Cost Center/Budget and/or Revenue Responsibility:

Yes

Purpose & Overall Relevance for the Organization:

  • Meeting or exceeding district sales and profit targets
  • Coaching Store Managers to drive commercial success and excel in customer service
  • Ensuring proper execution & compliance of established policies, procedures, initiatives and directives

Key Responsibilities:

Functional

  • Take full ownership of the district and its commercial success
  • Managing stores to deliver sales and profit targets and manage store cost base.
  • Analyze relevant data to probe and challenge the status quo with both Partners’ Retail Back Office and Store Managers

  • Spend focused time on the sales floor during store visits to determine service improvement opportunities and to coach the Store Managers
  • Plan and prioritize structured store visits to maximize the district’s performance
  • Dedicate a minimum of 4 days per week to completing store visits and ensure all stores in the district are visited at least once per month
  • Manage and approve weekly and monthly schedule to maximise time spent on the shop floor especially during peak, including store managers to be working during peak weekends.
  • Support stores in developing and implementing action plans to improve service standards as required to achieve minimum 80% score.
  • Ensure compliance with established retail policies, operating procedures, initiatives and directives through store audits
  • Ensure the legal and financial integrity of the district’s store portfolio
  • Manage loss prevention (stocktake, cycle count) as well as health and safety risks
  • Share best practices to drive overall Market and Global retail performance

  • Be a Brand Ambassador, consistently exhibiting the Brand Attitude and Values
  • Ensure proper in-store Brand execution, according to established standards and directives, in all stores within the district
  • Facilitate the effective and timely delivery and execution of Foundational and Seasonal Brand and product training materials in the stores
  • Assess and make recommendations to improve the commercial viability and availability of products for the district’s stores

  • Contribute to all aspects of business development including new store openings and recommendations for closure.
  • Support and organise temporary ‘Pop up’ store formats in District as necessary.
  • Coach Store Managers to increase their store’s sales, productivity and profitability
  • Drive a service and selling culture in the district
  • Review xNPS reports and support stores in developing and implementing action plans to improve service standards as required to achieve service score target
  • Lead the recruitment, on-boarding, training and development efforts in the district
  • Own succession planning for the district
  • Ensure compliance to established HR policies and procedures
  • Create a high-performance culture by setting clear expectations, analyzing performance and giving appropriate and prompt feedback including actively managing poor performance
  • Coach, motivate and inspire Store Managers to accomplish store goals and maximize their individual performance, both face-to-face and remotely
  • Champion and lead training within district, identifying training opportunities and providing feedback on training opportunities to Retail Back Office.
  • Seek coaching and learning opportunities to continually improve your performance

Pre-requisite Knowledge / Skills

Diploma/Degree in Sales / Marketing / Retail Management

Minimum 5 years of retail management experience with at least 4 years in operations, preferable experience in the sport or clothing industry

PC literature, excellent oral and written communication skills in English and local languages

Strong in organizational skills, meticulous and a team player with ability to work independently

Able to multi-task & manage projects

Good interpersonal and communication skills and self-confident in interacting with all levels within and outside the organization

Mature, dedicated, resourceful and committed towards works, employees and consumers