Senior Manager, BU - SPW APP/Kids, Brand adidas

Adidas

Seoul, South Korea

Posted on Mar 19, 2026

Purpose & Overall Relevance for the Organization:

Act as the category lead for Sportswear Apparel & Accessory in the Korea market—creating and executing the end-to-end category strategy and GTM plans in line with Global BU direction to drive brand strength and sustainable business growth. Contribute to the development of business Mid – Long Term ambition plan in alignment with global vision & adidas Korea Game Plan

Key Responsibilities:

Full-funnel category ownership (Adults & Kids, Accessory) across inline, SMU, and local creation initiatives: Responsible for the business success of the category incl. setting forecasts, local prices, size range, RID and Sell-through
Build and execute a category GTM plan for SPW Apparel & Accessory in Korea aligned to adidas Korea ambition plan and Global BU guardrails; deliver financial targets across all channels.
Close collaboration with Brand Communications / Activation teams on seasonal category brand calendar plan and its execution
Category interface between Global BU, Market functions, and channels(business opportunities, commercial input process, SMU’s, performance results, market trends/insights, category plans, etc.): Deep collaboration with Global BU, CCT/CCS and creation engines (e.g., SPEED/GFX) to define and deliver Korea-relevant ranges and stories.
Build strong cross-functional ties with AP/MOPS/P&I, Demand Planning and Sales (all channels) to deliver comprehensive GTM plan for the category.
Validate and prioritize SMU requests and Korea-specific creation briefs; end-to-end product/GTM ownership of SPW Apparel & Accessory briefs
Perform Category analysis including sell-thru, forecasting, range adoption incl. global mandatory range, pricing corridor compliance, monthly flow, ARP, MG, etc.
Responsible for sample ordering for categories in charge & manage samples (i.e. checking and displaying at showroom) in cooperation with Market MOPS
Monitor systems and file management for categories in charge: Master Range File, M3, HUB & RMA
Drive performance and development culture through #MyPerformance
Role-model adidas leadership behaviors at senior manager (M3) level—creating clarity, making decisions under ambiguity, managing risk/stakeholders, and driving operational excellence.
Lead, coach, and develop a high-performing team within SPW BU; identify high-potential talent to build a robust succession bench and sustain engagement across Brand org. as senior players

KPI’s:

Category NS, Go-in Margin
Sell-out
Forecast & data accuracy
Market share
Market inventory (MOH)
Achievement of key SBP initiatives

Key Relationships:

Market Brand Activation, Brand P&I & AP, MOPS
Market PMO, Finance(Demand Planning), SCM
Market Channels
Global BUs
Creation centers (CCH/CCT/CCS)

Knowledge, Skills and Abilities:

Exposure to other marketing disciplines preferable, e.g. merchandising, brand communication or sales experience;
Result-oriented; Strong numerical / analytical skills;
Willing and able to travel on a regular basis.
Must have the ability to influence others within organization
Effective presentations to large audiences
Advanced user of MS Office suite of products
Strong data analysis skills and ability to translate and articulate data results into clear business actions.
Fluent communication skills in both English and Korean
Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)

Requisite Education and Experience / Minimum Qualifications:

University degree in Business/Marketing Management preferred.
At least 8 years of marketing management experience with a recognized top tier brand, with 5 years in product management;