Manager Category Management, Basketball Performance

Adidas

Adidas

Shanghai, China
Posted on Mar 27, 2026

Purpose & Overall Relevance for the Organization

Drive BU Basketball business success within guidelines set by Global BUs

Key Responsibilities

  • Deepen consumer connection: Obtain and deliver consumer insights to create and select the appropriate product, well understand market trends and leverage them in product creation
  • Merchandising strategy & planning: Deliver seasonal merchandising plan, including range architecture and product selection, segmentation, lifecycle, pricing, product range and store layout from both global and local creation and direction for assortment
  • Product Creation Planning and Management: Responsible for holistic range plan, product brief, feedback integration and drive cooperation with creation team to deliver market-leading products, utilize local creation to rapidly respond to market & sell-through trends
  • Routine: Including business track/sales review and system/file management including range upload, sample management etc.
  • Drive Cross-Functional Communication & Alignment: This role will need smooth and effective cross functional communication including with GCA sales/channels and Global organization to align seasonal strategies and with CCS team to handle creation projects

KPI’s

  • Category NS, Net Margin and Contribution across GCA
  • Sell-out
  • Forecast & data accuracy
  • NPS
  • Market share
  • Achievement of key SBP initiatives

Key Relationships

  • Global BU
  • Creation Center Shanghai
  • GCA Channels/Buying (Franchise/ECOM/OR Buying, Product Sales, Retail Training, RM, VM, etc.)
  • GCA Brand and Sports Marketing
  • GCA Demand Planning/Finance
  • GCA Product Planning & Ops

Knowledge, Skills and Abilities

  • Understanding of China retail landscape, Basketball consumer behavior & commercial dynamics, especially APP perspective, and ability to interpret insights against strategy
  • Track record of success and high-level Category Management & Merchandising knowledge from retail Industry
  • Knowledge/experience related to Apparel or Basketball product creation/development will be a plus
  • Presentation/communication, negotiation and influencing skills
  • Data analysis skills and ability to translate and articulate data results into clear business actions
  • Cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, buying, etc.) and support functions
  • Positive and organized work ethic, ability to organize teams and processes cross functionally
  • Solution oriented & agile mindset, adapt to change and work effectively in a fast-paced environment
  • Team player with high level of integrity & attention to detail
  • Data analysis skills and ability to translate and articulate data results into clear business actions

Requisite Education and Experience / Minimum Qualifications

  • 5+ years of experience in category management/product required. Regional experience preferred
  • University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
  • Sporting goods industry experience required
  • Fluent in English
  • Strong Computer Skills including Outlook, Word, Excel (Pivot), Powerpoint, etc
  • Passion for sports and belief that through sports we have the power to change lives