Manager Category Management, Basketball Performance
Adidas
Shanghai, China
Posted on Mar 27, 2026
Purpose & Overall Relevance for the Organization
Drive BU Basketball business success within guidelines set by Global BUs
Key Responsibilities
- Deepen consumer connection: Obtain and deliver consumer insights to create and select the appropriate product, well understand market trends and leverage them in product creation
- Merchandising strategy & planning: Deliver seasonal merchandising plan, including range architecture and product selection, segmentation, lifecycle, pricing, product range and store layout from both global and local creation and direction for assortment
- Product Creation Planning and Management: Responsible for holistic range plan, product brief, feedback integration and drive cooperation with creation team to deliver market-leading products, utilize local creation to rapidly respond to market & sell-through trends
- Routine: Including business track/sales review and system/file management including range upload, sample management etc.
- Drive Cross-Functional Communication & Alignment: This role will need smooth and effective cross functional communication including with GCA sales/channels and Global organization to align seasonal strategies and with CCS team to handle creation projects
KPI’s
- Category NS, Net Margin and Contribution across GCA
- Sell-out
- Forecast & data accuracy
- NPS
- Market share
- Achievement of key SBP initiatives
Key Relationships
- Global BU
- Creation Center Shanghai
- GCA Channels/Buying (Franchise/ECOM/OR Buying, Product Sales, Retail Training, RM, VM, etc.)
- GCA Brand and Sports Marketing
- GCA Demand Planning/Finance
- GCA Product Planning & Ops
Knowledge, Skills and Abilities
- Understanding of China retail landscape, Basketball consumer behavior & commercial dynamics, especially APP perspective, and ability to interpret insights against strategy
- Track record of success and high-level Category Management & Merchandising knowledge from retail Industry
- Knowledge/experience related to Apparel or Basketball product creation/development will be a plus
- Presentation/communication, negotiation and influencing skills
- Data analysis skills and ability to translate and articulate data results into clear business actions
- Cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, buying, etc.) and support functions
- Positive and organized work ethic, ability to organize teams and processes cross functionally
- Solution oriented & agile mindset, adapt to change and work effectively in a fast-paced environment
- Team player with high level of integrity & attention to detail
- Data analysis skills and ability to translate and articulate data results into clear business actions
Requisite Education and Experience / Minimum Qualifications
- 5+ years of experience in category management/product required. Regional experience preferred
- University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
- Sporting goods industry experience required
- Fluent in English
- Strong Computer Skills including Outlook, Word, Excel (Pivot), Powerpoint, etc
- Passion for sports and belief that through sports we have the power to change lives
