Manager Retail Training East

Adidas

Adidas

Shanghai, China
Posted on Apr 3, 2026

Manager Retail Training MW

Area: China

Department: China Retail Academic

Direct Reporting Line: Senior Manager Retail Training

Indirect/secondary reporting line: -

Subsidiary/country: GCA

Location: Shanghai

GSMS Grade: M4

Number of Personnel Managed: -

Cost Center/Budget and/or Revenue Responsibility: -

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION:

Support franchise business achievement and people development, with a clear focus on MW 2.0 project training and large-scale rollout in east region, while undertaking full scope of regional retail training responsibilities.

KEY RESPONSIBILITIES:

  • Act as the East Region MW training contact window; participate in project kick-off meetings and review meetings across East all-in branches to align progress and achievement
  • Collect training needs and key findings from East MW all-in branches, provide actionable improvement suggestions, and drive continuous project iteration and optimization
  • Conduct regular meetings with East MW key stakeholders to communicate regional implementation progress, risks and required support
  • Act as the Subject Matter Expert (SME) for MW, participate in the development and customization of MW training content, and conduct Train-the-Trainer (TTT) sessions for MW OPS team to ensure consistent training quality across the region
  • Participate in regular training content development, including basic training, seasonal product training and other project-based training
  • Deliver training session to retail staff to ensure they are qualified in product knowledge, service /selling skill, store operate and store management
  • Deliver coaching in store level to sharpen the skill
  • Regularly visit and evaluate the in-shop training implementation of each store
  • Set up yearly and monthly regional training plan base on national training calendar
  • Tracking in-shop training delivery with regional training team quantitatively and qualitatively
  • Maintain training record and work out training report on regular basis
  • Undertake relevant training administration work

KPI:

  • Training Hours
  • Training/coaching quality base on internal measurements i.e. Homerun Satisfaction Rate
  • Retail KPIs e.g. CR, UPT
  • On-time delivery of projects

KNOWLEDGE, SKILLS AND ABILITIES:

  • Experience in retail training, project landing, or franchise management
  • Strong project coordination and cross-team communication
  • Ability to summarize insights and drive process optimization
  • Detail-oriented, proactive, and able to work under expansion pressure
  • Skilled in training delivery, coaching, and store evaluation

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

  • Bachelor’s Degree
  • 5+ years in retail training, retail operations, or project implementation
  • Passion for sports is a plus
  • Good English reading/writing; fluent Mandarin
  • Excellent PPT/Excel skills
  • Any certificate of Training will be a plus