Manager Key Accounts - EM South

Adidas

Adidas

Cape Town, South Africa

Posted on Apr 30, 2026


Purpose & Overall Relevance for the Organisation:

  • To ensure profitable market share and net sales growth within select key accounts across South Africa
  • To passionately lead the key account function in identifying, developing and implementing strategies through a brand first approach whilst driving profitable growth.

Key Responsibilities:

  • To develop and implement the overall strategy for the key account portfolio based on global and Market strategies jointly with the Director Key Accounts - EM South
  • To ensure Net Sales growth by setting clear targets and actions; constant tracking of results; analysis of risks & new business opportunities
  • To ensure the Key Account organization is applying available adidas standards and best practices
  • Build Strategic Account Plans and Account Marketing Plans and present to Director Key Accounts - EM South
  • Manage the GTM (Go To Market) process end-to-end
  • To support negotiation and enforcement of adidas and key accounts trade terms
  • To establish an appropriate organizational framework for the key account organization jointly with the Director Key Accounts - EM South
  • To measure progress on defined KPIs
  • To monitor all reports and put necessary action plans in place to achieve key objectives
  • To monitor and report on customers and competitors sell-through and activities, and propose/initiate/take actions
  • To provide realistic plans and forecasts on customers performances

Key Relationships:

  • Global and Market: Wholesale, Key Accounts, Sales Development, Go To Market Functions, Digital Partner Commerce.
  • Drive Concept to Consumer working relationship.
  • Part of the overall cluster commercial structure.
  • Cluster: Sales Director, Heads of Key Accounts, Brand, Customer Service, Sales Coordination, Business Development, HR, Planning, Logistics & Finance.

Knowledge, Skills and Abilities:

  • Passion and knowledge of sports
  • Key account manager with proven track record of success
  • Strong interpersonal skills (e.g. communication, negotiation)
  • Proven methodological skills (e.g. business planning, analytical skills, strategic development)
  • Broad and deep functional skills (e.g. Sales, Product Knowledge, Customer Service, Finance, IT)
  • High degree of commercial and business acumen knowledge
  • Extensive knowledge of the adidas Group business along with significant industry experience

Requisite Education and Experience / Minimum Qualifications:

  • Degree in business administration with focus on Sales/Marketing
  • Business: minimum 7 -10 years experience
  • Functional: minimum 7 - 10 years’ experience in a key account sales function, ideally in the sporting goods or retail industry
  • Cross-functional experience ideally with marketing / sales / finance
  • Industry: sporting goods / retail / consumer goods