Senior Manager Omnichannel Planning & Ac

Adidas

Adidas

Gurugram, Haryana, India

Posted on May 6, 2026

Purpose & Overall Relevance for the Organisation:

This role is responsible for driving and maximizing the profitability of the Omni- channel doors by ensuring efficient and effective implementation and execution of the EM VM directions and organizational strategies.

Key Responsibilities:

  • Manage a team of Visual Merchandising Managers to implement the Visual Merchandising standards and guidelines in all store/doors concepts and formats within the cluster.
  • Develop WE VM strategy to a tactical level to drive best practice processes, standards and operational plans for all supported doors.
  • Leads and steers to drive a Global Key City and Trade zones success aligned to the SBP driving product presentation, consumer journey and ultimately sell out.
  • Influence and negotiate with all key business partners (WHS/EKA sales, MKT, VM, RD, FRANCHISE) in regards to all VM matters taking into account commerciality and key product launches and ensuring consistency within best practice guidelines to provide a leading shopping experience for all customers.
  • Drive the VM function to have significant impact directly to achieve bottom line results
  • Ensure proper cross functional interaction with VM Merchandizers, Branded Space, Activation account/category leads to land the brand initiatives with Impact
  • Identify and communicate cluster needs and best practices to the EM counterparts.
  • Set up and implement a store visit plan for the Visual Merchandising team ensuring that all stores are visited according to prioritization and frequencies tracker/VM calendar.
  • Regularly monitors business operating results and provides additional resource to focus on specific identified under-performing doors to drive performance and increase focus on results to drive operational success.
  • Ensuring all VM Managers and Visual Merchandiser are trained as VM experts ensuring maximum impact of both brand and business measures
  • Keep up-to-date on competitor analysis as well as current and upcoming fashion trends across the cluster.
  • Ensure all expenditure is in line with the Market Visual Merchandising budget and notify the Senior Director Brand in case of any risks or discrepancies.
  • Optimization of sell in /sell out through Visual Excellence team.
  • Coordinate and lead local showroom set ups and ensure proper execution of Visual Merchandising excellence in our showrooms

Team Management

  • Manage, lead and take ownership for the VM a team ensuring that all team members have the knowledge and practical skills required and promotes a high performance culture by setting clear expectations and individual goals to focus the team/organization on key
  • Define clear performance expectations of the VM team determining a performance management schedule and evaluation of progress toward established targets
  • Evaluate the competencies of his/her team members on a regular basis and provide prompt and constructive feedback and assumes a coaching role in order to support and inspire his/her team members
  • Takes ownership for a consistent Talent Management Process in his/her respective region/division/department to grow talent for leadership positions in his/her own organization and across functional, regional and brand borders.

KPIs:

  • NPS
  • VM compliance
  • Commercial Performance
  • Team Expertise in Visual Merchandising
  • Net Promotor Score (NPS)
  • Project implementation and store openings
  • Onsight targets- monitoring and feedback
  • Efficient communication of all relevant VM information in the Cluster

Key Relationships:

  • Market Visual Excellence Team
  • VM planning team
  • Regional Visual Merchandising Managers
  • Wholesale activations team
  • Retail activations team
  • Sales teams
  • Retailers
  • Cluster Retail team:
    • Store Development
    • Retal Director/District Managers/Store Managers
    • In-Store Visual Merchandisers
  • Talent acquisition

Knowledge, Skills and Abilities:

  • Fluency in English (written and spoken)
  • Analytical skills, ability to deal with complex situations and problems
  • Ability to create and coordinate the implementation of a strategic activation
  • Organizational, planning and project management experience and skills
  • Good interpersonal, communication and presentation skills
  • Microsoft Office (Outlook, Word, PowerPoint, Excel): advanced
  • Distance management proficiency and a minimum of 3 years proven experience of leading a team
  • Geographical mobility across the cluster

Requisite Education and Experience / Minimum Qualifications:

  • Marketing or Business administration degree or equivalent professional experience
  • 5 years VM Management experience or relevant functional experience at senior level
  • Minimum 3 years experience of working across Owned and partners doors and countries.