Mgr. Digital Analytics & Reporting

Adidas

Adidas

Gurugram, Haryana, India

Posted on May 7, 2026

Area: Country India

Department: Sales

Direct Reporting Line: Sr. Manager DP&A - DPC

Indirect/secondary reporting line: n/a

Subsidiary/country: India

Location: Gurgaon

GSMS Grade: M4

Number of Personnel Managed: n/a

Cost Center/Budget and/or Revenue Responsibility: n/a


Purpose & Overall Relevance for the Organization:

  • To build and own a scalable, automated data and reporting ecosystem for Digital Commerce, enabling accurate, real-time and actionable visibility into business performance across partners, own e-commerce and quick commerce channels.
  • The role will be responsible for transforming fragmented data into integrated dashboards, automated reporting solutions and decision-ready insights.
  • This role works in close collaboration with multiple teams across KAMs, Merchandising and DPC partners’ Brand Ads and Category teams.


Key Responsibilities:

Data Solutions

  • Build and own a robust, end-to-end Power BI dashboard suite for digital sales, integrating data from partners, own e-commerce and quick commerce
  • Create unified views to track sell-out, digital sales, product KPIs and partner/platform performance across all channels
  • Design and maintain scalable data models to support consistent and accurate reporting across sources


Data Engineering & Automation

  • Develop and optimize SQL queries to extract, clean and transform large datasets from multiple data sources
  • Build automated reporting pipelines and workflows to reduce manual intervention and improve speed, accuracy and scalability
  • Identify and implement opportunities to streamline, standardize and automate recurring reporting processes


Reporting & Performance Tracking

  • Maintain, track and share detailed reports on product and performance KPIs across all accounts
  • Ensure strong reporting cadence (weekly/monthly) with high data accuracy, quality checks and governance
  • Drive data consistency across sources and ensure alignment on KPI definitions and reporting frameworks


Platform & Partner Data Integration

  • Leverage platform tools such as Amazon Pi, Flipkart Insights and Myntra Insights for data extraction and analysis
  • Integrate partner-level data into centralized dashboards to enable holistic performance tracking


Business Insights & Stakeholder Management

  • Drive a regularized reporting cadence for Sell-Out & sell-through insights across DPC accounts : Pre sell-in account specific inputs, In-season product GV & conversion analysis, Campaign sell-out analysis
  • Replenishment model tracking & analysis
  • Work closely with cross functional teams especially Sales, Brand, Merchandising and provide stakeholders with actionable recommendations and calls for action, based on your gathered insights
  • Establish a regularized reporting cadence for brand performance indicators : Share of Search, Top keywords performance, Brand Recall, Awareness, Consideration metrics, N2B customer insights and R&R analysis
  • Translate data into clear, business-relevant insights and recommendations
  • Continuously identify new ways of analysing business performance and uncovering growth opportunities
  • Drive a fact-based, data-driven decision-making culture across stakeholders
  • Drive various Emerging Markets (EM) projects & initiatives and ensure on-time reporting of performance against required digital metrics
  • Work closely with cross functional teams especially Sales, Brand, Merchandising and provide stakeholders with actionable recommendations and calls for action, based on your gathered insights


Key Relationships:

  • External: DPC Partner teams (Category)
  • Internal: Sales Teams, Merchandising, EM/Global Digital Analytics team

Knowledge, Skills and Abilities:

  • Full knowledge of power BI, SQL, query joining & data visualization techniques
  • A growth-led mindset
  • Data Analytics & Interpretation: Comfortable with data and ability to interpret what it says
  • Highly numerate with strong attention to detail
  • Confident with web analytics and digital metrics
  • Constantly curious, always asking the right questions, whilst at the same time having a passion for data
  • Excellent visualization, storytelling and presentation skills
  • Consumer-obsessed & always on the lookout for ways to experiment, test and measure
  • A passion for delivering data-based recommendations for quantifiable improvements in business results
  • Independent working style: Able to work independently on his/her own and drive organizational goals
  • Demonstrating creativity and initiative and acting in a result orientated way
  • Ability to meet critical deadlines with planning and organization skills


Requisite Educational and Professional Background:

  • Proficient in Power BI, Tableau, SQL & Advanced MS Excel- expert with all
  • Functional: 7 years+ experience in Digital Analytics / E-commerce Sales
  • Industry: Ideally from Apparel/Fashion/Shoes or FMCG background
  • Prior exposure: Sports, eCommerce, Analytics, Digital Ads, Digital Marketing & Strategy
  • Tertiary qualification in business with Marketing & Analytics focus
  • Fluent in English, both verbal and written