Manager Retail Operations FO, South

Adidas

Adidas

Shenzhen, Guangdong, China

Posted on May 26, 2026

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION:

Drive the district profitability by meet or exceeding sales & profit targets; Coach Store Managers to drive commercial success and excel in customer service; Ensure proper execution of established policies, procedures, initiatives, and directives.

KEY RESPONSIBILITIES:

Planning

  • Plan Stores objectives with Director / Senior Manager Retail Operations FO
  • Plan actions plans to reach targeted KPI’s

Management

  • Take full ownership of the district and its commercial success
  • Plan and prioritize structured store visits to maximize the district’s performance
  • Manage delivery of own retail KPI’s (qualitative and quantitative) in the district
  • Ensure proper in-store Brand execution, according to established standards and directives, in all stores within the district
  • Pro-actively analyse sell-through figures and develop action plans with stores managers to achieve productivity and image targets
  • Ensure compliance with established policies, procedures, initiatives and directives

Financial

  • Manage and deliver retail financial KPI’s

System and Processes

  • Manage retail KPI’s and tracking/reporting systems
  • Ensure operational system efficiency and training

People Management

  • Create a high-performance culture by setting clear expectations, analyzing performance and giving appropriate and prompt feedback, including actively managing poor performance
  • Ensure compliance to established HR policies and procedures
  • Recommend structural or human changes in store in order to achieve sales and brand targets
  • Coordinate with store managers on staff recruitment, retention and development.
  • Coordinate with HR on relevant HR projects like internal referral, performance review, succession planning, etc.

Training and Development

  • Identify and recommend training and development needs
  • Coach Store Managers to increase their stores’ sales, productivity and profitability
  • Own succession planning for the district
  • Ensure quality & efficiency of training

KPIs

  • Store business KPI’s
  • Image/consumers satisfaction KPIs.
  • Staff turnover and satisfaction KPI’s