This role is responsible for the execution, development, and strategic direction of the AdiClub Members community in Colombia. The position plays a key role in driving member engagement, retention, and growth through innovative loyalty initiatives, data-driven decision-making, and seamless customer experiences aligned with global and local business objectives.

Key Responsibilities

• Lead the end-to-end strategy and execution of the AdiClub membership program in Colombia.
• Develop and implement loyalty initiatives to improve member acquisition, engagement, retention, and lifetime value.
• Manage and continuously optimize the member lifecycle, including onboarding, engagement campaigns, and reactivation strategies.
• Analyze member data and behavior to generate actionable insights, identify trends, and support strategic decisions.
• Collaborate with cross-functional teams (Marketing, Digital, CRM, Retail, and E-commerce) to ensure consistent and high-quality member experiences across all touchpoints.
• Define and track KPIs related to loyalty performance, including membership growth, engagement rates, and revenue contribution.
• Drive innovation in loyalty programs, benchmarking against industry best practices and emerging trends.
• Ensure alignment with global AdiClub strategies while adapting initiatives to local market needs and opportunities.
• Manage relationships with external partners or vendors supporting loyalty platforms, campaigns, or analytics.

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Qualifications & Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in loyalty programs, customer engagement strategies, or membership-based initiatives.
• Strong analytical skills with demonstrated ability to manage and interpret data to drive decision-making.
• Advanced English proficiency (written and spoken) is required.
• Ability to translate complex data into clear insights and business actions.