Assistant Manager Visual Excellence, North

Country: China

Department: GCA Consumer Experience - Visual Excellence & Training

Director Reporting Line: Senior Manager Visual Excellence, North

Indirect/Secondary Reporting Line: -

Subsidiary/country: GCA

Location: Beijing

GSMS Grade: P1

Number of Personnel Managed: -

Cost Center/Budget and/or Revenue Responsibility: -

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION:

Support the execution and implementation of Visual Merchandising (VM) standards across stores. Ensure high-quality in-store execution, strong brand consistency, and effective support to drive business performance and consumer experience.

Key Responsibilities:

• Execute VM principles and standards across assigned stores (multi-store coverage)
• Implement daily VM directives in stores and ensure consistent execution quality
• Support product zoning, mannequin styling, and ISC implementation in stores
• Conduct regular store visits to assess execution quality, identify issues, and ensure timely correction and closure
• Support new product launches and campaign execution to ensure timely and accurate VM setup
• Act as the key contact for outsourced VM teams, including daily coordination, on-site guidance, and performance feedback
• Provide on-site coaching and basic VM training to store staff to improve execution capability
• Track and support VM-related data collection and reporting, ensuring clear and timely updates
• Assist the Manager in implementing VM plans, campaigns, and store-related VM projects
• Work closely with cross-functional teams (RM, ISC, Operations, Visual Direction, Customer VM team) to ensure smooth execution.

KEY RELATIONSHIPS:

Internal:

Visual Direction

Retail Marketing / ISC

Retail Operations

Store Design

Outsourced VM team

External:

Customer VM team

Vendors

KPI’s

• VM execution quality and compliance
• Store coverage and visit efficiency
• Campaign and new launch execution timeliness
• Store issue resolution and closure speed
• Training delivery and support effectiveness

KNOWLEDGE, SKILLS AND ABILITIES:

• Strong hands-on VM execution capability and in-store problem-solving skills
• Good understanding of store layout, product presentation, and visual aesthetics
• Basic analytical and reporting skills (Excel, PowerPoint)
• Good communication and interpersonal skills
• Ability to coordinate with multiple stakeholders and manage outsourced teams
• Strong execution mindset, attention to detail, and sense of responsibility

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

• Minimum 5 years’ visual merchandising experience in retail environment with sports brands or fashion retail brands
• Diploma or Bachelor’s degree in Visual Merchandising, Design, Retail, or related field
• Fluent in Mandarin; basic English preferred
• Experience in in-store execution and VM operations is a strong advantage
• Experience working with outsourced teams or store operations is preferred