Key Account Manager Senior - Paris
Santiago, Santiago Metropolitan Region, Chile
Purpose & Overall Relevance for the Organization
To support the Paris Key Account business to achieve sales and market strategy objectives. To plan, pre-sell and manage the order book of an account to achieve the targets set for the Wholesale channel of adidas Chile. To ensure a reliable, adequate and competitive customer service level for all adidas Accounts.
To support the Sales Director to achieve departmental goals.
Key Responsibilities
Account & Business Management
- Plan and execute key accounts’ flow of order book purchased for the current season
- Control Purchase, Sell Out & Inventory planning on a week-to-week basis
- Report the Integrated Business Plan (IBP) to the Wholesale Board monthly
- Monitor macroeconomic and internal factors impacting demand and supply (risks and opportunities)
- Track KPIs on a daily basis: sell-in, sell-out, margin, E-com share, sell-through, growth YOY, stock levels
Go-To-Market & Commercial Execution
- Own the Go-To-Market strategy and execution for assigned accounts
- Lead target setting, prelines, pre-sales and seasonal planning meetings
- Forecast and align the upcoming season order book (9 months horizon)
- Drive commercial negotiations including exclusivities, campaigns and key activations
- Pre-sell final assortment and ensure alignment with budget and strategy
Digital & Omnichannel Development
- Co-lead the digital strategy for the account in close collaboration with the Digital Partner Commerce team, ensuring strong e-commerce performance and alignment with overall account strategy
- Drive growth of e-commerce sales, improving digital KPIs such as conversion, traffic, assortment visibility and online sell-through
- Ensure seamless integration between online and offline channels (omnichannel approach)
- Support the execution of digital campaigns, product launches and key online activations
- Leverage data insights (sell-out, consumer behavior, online performance) to optimize commercial decisions
Team Leadership & Cross-functional Orchestration
- Lead and develop a dedicated account team composed of a comercial, planning and digital specialists.
- Set clear priorities, roles and objectives, ensuring strong collaboration and accountability within the team
- Act as the primary decision maker for the account, aligning all functions toward common goals
- Coach and support team members in their professional development and performance
- Foster a high-performance and collaborative team environment
Operational Excellence & Stakeholder Management
- Guide and lead team relationship to ensure optimal assortment planning, distribution and pricing
- Ensure proper execution of the account marketing plan in collaboration with trade marketing
- Align with Business Units ans Category Management teams on assortment, campaigns and activations
- Track invoices, supply planning and product availability (in coordination with Supply Chain Management)
- Lead monthly business reviews with client stakeholders and internal teams
- Conduct regular store visits to ensure execution excellence
Requisite Education and Experience & Minimum Qualifications
- Bachelor’s degree in business administration or equivalent required
- Min. 5 years’ experience in similar function or position as Account Manager, Sales Manager, or other Sales roles
- Proven experience in leading, coaching or developing a small team or project team, ideally in a commercial or account-based environment
- Experience in setting priorities, driving accountability and delivering results through others
- Previous experience in Retail or Consumer Goods Industry is very relevant for the role. Ideal to bring experience or personal interest in Sports and Footwear industry
- Solid commercial acumen with proven experience managing key accounts or strategic clients
- Good understanding of e-commerce and digital business dynamics, with exposure to digital performance KPIs
- Strong communications & relationship management skills to work in a collaborative way with Clients, Marketing, and Fulfillment Teams
- Proven track record of using sales & persuasive skills
- Adaptability to a fast-paced, high growth, rapidly changing environment
- Advanced Excel skills and strong numerical analysis capabilities, with experience managing KPIs and translating data into action plans
- Fluency in both Spanish and English
En adidas, valoramos la diversidad, apoyamos la inclusión de todas las personas y fomentamos la expresión individual. En el marco de la Ley de Inclusión n°21.015, incentivamos la inclusión de personas con discapacidad al mundo laboral.
