Purpose & Overall Relevance for the Organization:

Lead the implementation of LAM E2E GTM process within the country to support the growth of brand by providing infrastructure, mindset and capabilities ensuring consistent execution, cross-functional alignment, and visibility of results through business metrics and performance indicators. Build market specific processes/templates to allow product, brand, sports marketing, channels and demand planning to focus on their tasks in a consistent and efficient way.

Key Responsibilities:

• Leads the implementation of E2E GTM Process within the country

• Creates Local E2E Calendar and efficient processes, following LAM GTM Calendars

• Ensures awareness and adherence of marketing teams towards milestones, deliverables and handover dates across all LAM & Country Calendars. Guarantee compliance

• Identify risks in advance and propose mitigation plans.

• Supports the Range Planning process, from Country input to hand over to sales, ensuring all efficiency KPI’s and timelines are achieved

• Drives operational alignment of all adidas marketing functions, ensuring the strategic alignment among both brands

• Supports local meeting preparations, from kick-offs to pre-sales with both internal customers and external vendors

• Leads sample coordination process (prior, during and after sell-in), organizing sample arrival tracking and ensuring efficient inventory tracking

• Drives flawless showroom set up process following LAM guidance

• Analyze performance and generate actionable recommendations.

• Document processes, create playbooks, and drive improvements and automation.

• Prepare presentations and executive reports for Leadership.

Knowledge Skills and Abilities:

• Analytical thinking.
• Ownership and autonomy.
• Excellent organization.
• Ability to influence without formal authority.
• Executive communication.
• Business acumen.
• Continuous improvement mindset.

Tecnical Skills:

• Project Management
• Go-To-Market Planning
• Marketing Operations
• Business Analytics
• KPI Management
• Excel / Google Sheets
• Agile methodologies (desirable)
• Automation tools (desirable)

Requisite Education and Experience / Minimum Qualifications:

• 5 years of relevant experience
• Advanced English
• Excellent communication skills