Assistant store manager

Adidas
Adidas

Sofia, Bulgaria · Bulgaria

Posted on Aug 12, 2026

1. PURPOSE & IMPACT ON ORGANIZATION:

Contribute to meeting or exceeding store sales and profit targets by:

  • Passionately inspiring consumer loyalty to the brand.
  • Effectively serving/selling to customers and diligently executing store operations
  • Providing support and feedback to Retail Professionals

2. KEY RESPONSIBILITIES:

Customer Service & Store Operations:

  • Be aware of store sales and KPI targets, as well as individual performance targets, take ownership over them and effectively use all available store resources to meet or exceed them.
  • Identify sales and KPI improvement opportunities and communicate suggestions to store management to address them and drive commercial success.
  • Execute and be a role model for customer service, meeting or exceeding customers’ expectations.
  • Share your customer service experience and train selected team members to fine-tune their service skills.
  • Be a resource for Retail Professionals in dealing with complex customer service situations.
  • Be a Brand Ambassador, consistently exhibiting the Brand Attitude and Values.
  • Use seasonal Brand and advanced product/category expertise during sales transactions, to successfully meet the specific needs of even the most demanding customers.
  • Guide and train selected team members on basic Foundational and Seasonal Brand and product knowledge.
  • Adhere to all established policies and procedures.
  • Process merchandise deliveries quickly and effectively, and constantly replenish merchandising fixtures to ensure the store’s entire product offer is represented on the sales floor.
  • Complete cash register transactions quickly and accurately (if applicable).
  • Minimize loss in both, the stockroom and the sales floor.
  • Perform all store operations in a safe, effective and efficient manner.
  • Collaborate productively and respectfully with team members.
  • Make yourself available to support other team members when needed.
  • Complete all applicable training programs and effectively apply the learning on the job.
  • Seek coaching and learning opportunities to continually improve your performance.

KNOWLEDGE, CAPABILITIES AND EXPERIENCE:

  • Advanced Retail Professional Competencies

  • Good IT skills (Word, Outlook, Excel, PowerPoint).

  • Fluency in English.

  • Good numeracy, literacy, verbal and written communication skills.

3. MINIMUM QUALIFICATIONS:

  • Secondary education.
  • Minimum 1 year work experience in a sports/fashion customer- and commercial-focused retail environment with
    advanced selling experience and VM dedicated experience.