Purpose & Overall Relevance for the Organisation

To drive profitable and sustainable market share growth within assigned key account(s) and categories, while upholding the adidas brand image and strategic objectives.

Key Responsibilities

• Act as the internal ambassador for assigned key account(s), ensuring alignment and collaboration across all functions. Develop a deep understanding of assigned accounts and categories and document through Account Fact Books.
• Support the development of account strategies, formalizing them by Strategic Account Plans and getting sign-off by the direct superior.
• Collaborate with the SKAM/Director to develop and formalize Account Marketing Plans, including sell-in and sell-out strategies.
• Monitor sell-out and the order book continuously and ensure reliable and cost-efficient supply for the account
• Support negotiation and enforcement of adidas trade terms
• Track and report progress on own KPI’s
• Monitor and report on customers and competitors’ activities and propose/initiate/take actions
• Provide realistic plans and forecasts on customer performance.
• Ensure customer compliance with all agreements.
• Ensure robust Go To Market plan and support within seasonal activations, brand campaigns and other applicable sell out drivers

Key Relationships

• Buyers (across all accounts).
• Sales team
• Respective BU’s
• Trade Marketing & Brand Marketing.
• Sales & Business Planning
• Customer Service
• Credit Management
• Finance

KPI’s

• Market shares growth within assigned KA(s) and categories

Knowledge, Skills and Abilities

• Proven experience in planning, selling and negotiating
• Strong communication skills: written, oral and presentation
• Strong organisation skills, prioritisation & planning
• Financial acumen in forecasting, planning, and execution
• Strong industry knowledge, across divisions of footwear, apparel and accessories/equipment
• In depth understanding of local markets’ consumers, accounts, economic environment and commercial needs
• Strategic thinking and implementation skills
• Analytical mindset with the: ability to analyse data to improve strategic decision making and implementation
• Creative direction and marketing plan execution
• Leadership and coach abilities
• Fluent in English & Dutch and/or French

Requisite Education and Experience / Minimum Qualifications

• Proven experience within a Key Account Selling Environment
• Degree in sports, a related field, or equivalent industry experience
• Demonstrated sales experience ideally within the sport or retail sector