About us:

The world around us is changing rapidly and so is the insurance industry. Now’s the right time to make a bold move and shape the future of insurance – this is Allianz Direct! As a pan-European online insurer of the Allianz Group, launched in 2019, Allianz Direct is on its mission to become “digitally unbeatable” and the most and efficient insurer on the market. Allianz Direct is truly changing the face of insurance, in customer experience, and in technology, processes, people and culture.

An international team of business experts and engineers who live and breathe an agile way of working, we are seeking to improve and change the way you do insurance. Driven by a customer-oriented approach and love for data, Allianz Direct strives for delivering an exceptional experience with a personal touch.
So, what makes Allianz Direct so unique? We believe in the power of simplicity and convenience and by doing so we have managed to set new standards when it comes to online insurance.

Job Purpose:

Accelerate Data-Driven Marketing Strategies with Salesforce Expertise.

We're looking for a skilled Salesforce Marketing Cloud Developer to join our dynamic team. In this pivotal role, you'll transform marketing strategies by leveraging the power of Salesforce Marketing Cloud (SFMC), its modules like Engage and Personalization, and your technical prowess. Through custom development and platform optimization, you'll empower marketers to deliver personalized, impactful customer experiences.

Key responsibilities:

Technical Implementation:

• Transform marketing requirements into elegant technical solutions within Salesforce Marketing Cloud. Customize the platform using AMPscript, SSJS, SQL, and API integrations.
• Journey Building and Automation: Design and implement sophisticated customer journeys in Journey Builder. Leverage decision splits, data extensions, and cross-channel engagement to deliver real-time, personalized communications.
• Enhance Personalization: Utilize Salesforce Personalization to capture real-time behavioral data, driving contextual recommendations and tailored experiences across channels.
• Data-Driven Optimization: Develop dashboards and reports that offer actionable insights into campaign performance. Analyze metrics to identify trends, optimization opportunities, and guide strategy refinement.

Strategic Collaboration and Technical Leadership:

• Work closely with marketing teams to understand campaign goals, target audiences, and messaging strategies. Ensure technical solutions seamlessly support marketing objectives.
• System Architecture & Best Practices: Stay abreast of Salesforce Marketing Cloud's latest updates, features, and best practices. Propose optimizations to enhance automation, personalization, and platform efficiency.
• Cross-Functional Collaboration: Engage with d, data, and analytics teams to ensure seamless integration of data and systems, enabling a holistic view of customer interactions.
  

Qualifications/Key skills:

• Technical Expertise: Deep understanding of Salesforce Marketing Cloud, specifically Journey Builder, Automation Studio, Email Studio, SQL, and AMPscript.
• Analytical Mindset: Ability to translate marketing goals into technical requirements, including data modeling, segmentation, and campaign logic.
• Communication & Collaboration: Excellent communication skills, both technical and interpersonal, to bridge the gap between marketing and development teams.
• Salesforce Certifications: Relevant Salesforce certifications (e.g., Marketing Cloud Email Specialist, Marketing Cloud Developer) would be highly valued.

Additional Skills (Preferred)

• Salesforce Personalization: Experience in creating dynamic content blocks, progressive profiling strategies, and data management for hyper-personalization.
• Cloud Pages/Web Development: Familiarity with web development technologies (HTML, CSS, JavaScript) is a plus for building custom landing pages or microsites within SFMC.
• Experience with Agile methodologies is beneficial.
• Understanding of Java-based API development for advanced integrations with external systems.

Additional information
We offer: Career development programs, Workwell@Allianz, Flexible working arrangements Please submit your applications only via our online tool.

44749 | Marketing & Design | Professional | n.a. | Allianz Direct | Full-Time | Permanent

Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us.
We at Allianz believe in a diverse and inclusive workforce and are proud to be an equal opportunity employer. We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in.
We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, disability or sexual orientation.

Great to have you on board. Let's care for tomorrow.

Note: Diversity of minds is an integral part of Allianz’ company culture. One means to achieve diverse teams is a regular rotation of Allianz Executive employees across functions, Allianz entities and geographies. Therefore, the company expects from its employees a general openness and a high motivation to regularly change positions and collect experiences across Allianz Group.