Allianz Trade embraces innovative technologies. We utilize Artificial Intelligence powered tools and encourage candidates with a basic understanding of commonly used platforms, as well as an awareness of best practices and the potential risks associated with AI in the workplace to apply.

The Marketing Manager is responsible for formulating and translating a market strategy into concrete actions and initiatives to achieve the commercial objectives in ASEAN and contribute to the broader APAC marketing ambition.

Applicants with more experience will be considered for the Marketing Manager role. This role will be based in Kuala Lumpur, Malaysia.

Key Responsibilities

• Steer marketing campaigns to generate business opportunities for the ASEAN markets
• Support ASEAN Commercial team to develop and drive growth initiatives across multiple channels
• Develop country-specific marketing strategy to support ASEAN Commercial Director, in alignment with APAC Region

• Track content performance (organic traffic, engagement, lead impact) and optimize continuously

• Provide research, data analysis and insights to support commercial planning, NPS and regional initiatives

• Support marketing & communication activities, working closely with all Allianz entities to deliver the Allianz Trade proposition to the market

• Lead, manage and execute all sales reporting & planning for both local management & regional / global requirements.
• Exposure to support CEO ASEAN for strategic projects

Key Requirements:

• Minimum 5 years B2B experience in similar position

• Excellent organizational and interpersonal skills
• Proficiency in Microsoft Excel, Salesforce.com or similar CRM experience
• Experience in managing and analyzing large sets of data
• Excellent writing and communication skills
• The ability to adapt to changing pressures and workloads
• Strong team player, able to convince without authority
• Ability to translate technical or insurance concepts into clear, engaging content
• Familiarity with digital content metrics such as SEO, engagement and conversion indicators
• Experience in market planning in Insurance/financial services is a plus