What you do

• Define and execute the customer value management strategy — aligning segmentation, retention, and growth initiatives with the Bank's commercial priorities
• Build and maintain a Customer Lifetime Value (CLV) framework, using it to prioritize resources and guide strategic decisions across segments
• Design retention and loyalty programs targeting high-value customers and those at risk of churn — measuring impact and iterating based on results
• Identify cross-sell and up-sell opportunities by analyzing customer behavior, product usage, and life-stage triggers — partnering with product and sales teams to deliver relevant offers
• Lead customer segmentation efforts combining quantitative analysis with commercial judgment to create actionable, business-relevant customer groups
• Own and report on key performance metrics: revenue per customer, churn rate, product penetration, NPS, cross-sell conversion, and share of wallet
• Collaborate with the Sales & Partnerships, Products, and Branch Network Support directorates to ensure CVM initiatives translate into frontline execution
• Work with IT and CRM teams to define system requirements for personalized communications and campaign automation
• Present insights, business cases, and strategic recommendations to senior leadership

What you bring

• 5+ years of experience in banking or financial services in roles combining customer strategy with analytical thinking (CRM, marketing, product management, or business development)
• Strong commercial orientation — you understand how customer insights connect to P&L outcomes
• Experience building or managing customer segmentation, retention programs, or lifecycle campaigns
• Analytical confidence — comfortable working with data, dashboards, and KPIs to drive decisions; experience with BI tools (Power BI, Tableau) or CRM platforms is a plus
• Ability to translate complex data into clear business narratives for diverse audiences — from branch teams to the Management Board
• Proven cross-functional collaboration skills — you bring people together and drive alignment across teams
• Strategic thinking paired with execution discipline — you set direction and deliver results
• Fluent in Bulgarian and English (working level)
• Degree in Business, Finance, Marketing, Economics, or a related field; Master's degree is an advantage

Nice to have

• Hands-on experience with advanced analytics, SQL, or customer modeling tools
• Background in consulting, digital transformation, or customer experience design
• Familiarity with predictive analytics or machine learning concepts applied to customer management

What we offer

Money

• Annual performance-based bonuses

• Free employee share + stock purchase plan

• Preferential pricing on Allianz products

• Additional pension

• A discount network with 50+ sites

Time

• Hybrid work model

• Extra day off every 5 years of service

• Additional day off - Allianz Family Day

Health

• Free medical insurance

• Special price for Multisport Card

• 24/7 mental health support

Career

• Career development, digital learning & international mobility.

• Opportunities across insurance, asset management & banking within Allianz Group.

• Great Place to Work & EDGE certified environment.

• Fresh fruit and free coffee in the office

• Off-site location in the mountains

• Corporate teambuildings

104927 | Marketing & Design | Management | Non-Executive | Allianz Bulgaria | Full-Time | Permanent