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Role Overview

The Business Development Representative - Forma is responsible for owning lead generation and qualification activities while providing advanced sales support for complex requests. This role serves as a key point of contact across the early stages of the sales lifecycle, partnering closely with sales, finance, legal, and go‑to‑market teams to support quotations, pricing, contract processes, and order fulfillment

The BDR operates with a high degree of independence, applying sound judgment to resolve issues, make recommendations, and ensure compliance with internal processes, while delivering an exceptional customer experience

Key Responsibilities

Lead Generation & Qualification

• Own outbound and inbound lead generation activities, qualifying prospects and advancing early‑stage pipeline through targeted outreach and CRM‑driven insights

• Identify high‑quality opportunities and schedule sales meetings or events for assigned accounts

Opportunity & Pipeline Management

• Apply judgment to assess prospect needs, resolve issues, and make recommendations to progress opportunities

• Pass well‑qualified leads to the appropriate sales teams or partners in alignment with coverage and routing models

CRM & Data Management

• Maintain accurate and up‑to‑date customer and pipeline data in CRM systems, including lead routing, activity tracking, follow‑ups, and reporting

• Leverage CRM dashboards and analytics to identify trends, prioritize outreach, and uncover new opportunities

Sales & Cross‑Functional Support

• Provide advanced sales support for prospecting and opportunity activities, including inbound demand response, contract and pricing assistance, and order fulfillment coordination

• Serve as a point of contact for complex support requests, ensuring timely resolution and process compliance

• Collaborate with Finance, Legal, and GTM teams to support quotations, price negotiations, and contract development

Collaboration & Independence

• Work independently on moderately complex assignments, receiving minimal day‑to‑day instruction

• Coordinate and lead cross‑functional activities with diverse internal stakeholders, demonstrating strong communication and leadership skills

Required Experience & Qualifications

• 3–5 years of experience in business development, sales development, inside sales, or a related commercial role

• Demonstrated experience in lead generation, qualification, and early‑stage pipeline development

• Strong proficiency with CRM systems (e.g., Salesforce or equivalent), including pipeline management and reporting

• Proven ability to manage multiple priorities independently while meeting deadlines

• Strong customer service mindset with the ability to understand customer needs and provide proactive solutions

Preferred Qualifications

• Experience supporting complex sales motions, including pricing, contracts, and order processing

• Experience working in a matrixed, cross‑functional environment

• Familiarity with B2B SaaS or technology sales environments

• Strong analytical skills and comfort using CRM dashboards and data to guide decisions

• Bachelor’s degree in Business, Marketing, or a related field (or equivalent practical experience)

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About Autodesk

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.

When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Salary transparency

Salary is one part of Autodesk’s competitive compensation package. Offers are based on the candidate’s experience and geographic location. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

Diversity & Belonging
We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging

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