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Senior Manager, Product Management, Intermediates Asia Pacific



Marketing & Communications, Product
Quarry Bay, Hong Kong
Posted on Friday, May 10, 2024

We are a leading chemical company, with the best teams developing intelligent solutions for our customers, and for a sustainable future.

We connect and develop people with diverse talents all over the world. For you, this means a variety of ways to progress.

Not only your performance but also your personality matter to us, regardless of gender, age, ethnicity, orientation, and background. At BASF, careers develop from opportunities.

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF’s Asia Pacific regional headquarters is located in Hong Kong and had 300 employees by the end of 2023.

Objectives of the Position

Reporting to the Director, BM Butanediol and Derivatives Asia Pacific, you will:

  • Manage Polytetrahydrofuran (PolyTHF) related business
  • Lead operative business with Asia Pacific country sales team for PolyTHF

Job Responsibilities

Strategic Business Unit (SBU) and Product Strategy

  • Develop and execute appropriate product strategy for business unit, and communicate key measures to sub-regions/countries
  • Provide support on product and application communication tools as and when required
  • Act as regional stakeholder of key account management for global accounts

Portfolio Management

  • Partner with relevant production sites to influence appropriate product allocation and support the market needs in Asia
  • Manage regional product levels for both captive and external sales demand
  • Ensure regional production in sustainable operations (cost management, plant utilization etc.)
  • Monitor manufacturing cost and its step costs with full understanding of margin development
  • Support global product management community to implement product strategy in Asia

Pricing Management and Planning

  • Define and implement regional product pricing policy
  • Propose pricing action and implement action with country sales team and Global/Regional Key Account management
  • Maintain CPQ and OMP systems with target/limit prices and manage pricing exceptions in discussion with countries
  • Develop communication packages for sales team on price negotiation with customer
  • Provide monthly forecast to local sales team for production planning and controlling
  • Evaluate service levels and related supply chain requirements for assigned product group
  • Manage inventory levels and costs with countries and supply chain

Market Intelligence and Innovation

  • Actively build upon existing market intelligence and track for changes in market dynamics
  • Communicate on product and market intelligence with countries
  • Develop and update cost benchmarks in collaboration with production/technology
  • Identify new application ideas, develop data package and commercial plan for new applications in close cooperation with Business Development
  • Develop marketing communication concept
  • Analyse market data related to new applicants


  • Lead PolyTHF sustainability initiatives in Asia (i.e., low product carbon footprint, biomass balance, bio-based products)
  • Develop marketing concept globally with implementation in Asia Pacific
  • Key PolyTHF sustainability and as a single point of contact for Asia Pacific (information, concept, market intelligence, technical expertise)
  • Drive sales and marketing measures in Asia Pacific, along the value chain, especially the brands and end-users
  • Provide guidance and coaching in sustainability to regional and countries teams


  • Bachelor’s Degree in Chemistry, Business or related disciplines is preferred
  • Minimum 8 years of relevant work experience in Sales and Marketing, preferably in commodity business under Chemical/Plastic industry
  • Good command of English, with proficiency in Mandarin as an added advantage