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Product Manager - Product Information Management System



IT, Product
Kuala Lumpur, Malaysia
Posted on Monday, June 10, 2024

Digital Hub Kuala Lumpur attracts, inspire and develop diverse talents who will elevate BASF’s digital journey.

As one of the world’s largest chemical companies, BASF is on a mission to create chemistry with a sustainable future. The Digital Hub Kuala Lumpur, alongside four other Digital Hubs across the globe are part of the technology powerhouse driving our vision. Join our organization and make an impact in an inclusive and diverse work environment. We value individual differences and provide opportunities for you to contribute your unique perspective towards our collective goals.


Digital Hub Kuala Lumpur attracts, grows, and develops passionate people who will meaningfully impact the digital future of BASF. Come join us and be a part of our digitalization journey.

We are seeking a highly motivated and strategically thinking Product Manager to join our team and take ownership of our PIM portfolio. In this role, you will play a vital role in driving the success of our product family Digital Commerce & Advisory by developing and executing strategies to streamline and optimize our offers to provide product information to BASF#s customers via our portals, webshops and websites.

Responsibilities and Key Outcomes

  • Develop and execute the product strategy and roadmap for our PIM solutions, aligning with the overall company vision and goals.
  • Lead team of 19 colleagues around the globe, develop them and connect to other product teams to make our vision of a seamless customer experience reality.
  • Conduct (market) research and analysis to identify customer needs, market trends, and competitive landscape, ensuring that our products stay ahead of the curve.
  • Collaborate with cross-functional teams, including other product teams in GD as well as marketing and communication teams in our operating divisions, to ensure successful product development, adoption and operations.
  • Promote modernization of legacy PIM solutions in ODs by replacing them with our standard PIM solution.
  • Monitor product performance and usage metrics, leveraging data-driven insights to continuously improve and optimize the product.
  • Build and maintain a BAFS wide user community including efficient communication to ensure constant input regarding changing customer needs.
  • Act as the subject matter expert PIM, providing guidance and support to internal teams and external stakeholders.
  • Explore new technologies (e.g. LLM and AI) to further improve efficiency and enable faster and broader usage of our PIM solutions.

Join our dynamic product family and be part of a team that is driving business value in close collaboration with our business units and customers based on a cutting edge MACH architecture. If you are passionate about not only developing a strategy but also implementing it by delivering exceptional solutions, we want to hear from you.

Job Requirements

Education and work experience

  • Bachelor's degree in Business, Computer Science, or a related field (MBA preferred).
  • Proven experience as a Product Manager or other leadership roles, ideally with strong background in BASF’s operating divisions (marketing, communication, product stewardship).

Technical & Professional Knowledge (mandatory)

  • Strong understanding of business process management, integration technologies, and industry standards.
  • Excellent analytical and problem-solving skills, with a data-driven mindset.
  • Ability to effectively communicate and collaborate with cross-functional teams and stakeholders at all levels.
  • Interest and basic understanding of LLMs and AI (prompt engineering) highly welcome
  • Change agent with strong desire to question status quo and drive for excellence.
  • Advanced know-how and experience in working in agile frameworks.
  • Advanced know-how in MACH architecture.

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. Around 112,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio comprises six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €68.9 billion in 2023.

BASF is committed to empowering its employees to pursue their interests and explore emerging technologies. By investing in top-quality tools and promoting cross-functional collaboration, we encourage our team members to drive positive change within our organization. Come join us and be a part of our digitalization journey.

Further Information at