Digital Hub Kuala Lumpur attracts, grows, and develops passionate people who will meaningfully impact the digital future of BASF. Come join us and be a part of our digitalization journey.

Objectives of the Position

• The Digital Product Owner – Grower Solutions will be responsible for overseeing the development and implementation of digital products aimed at enhancing farmer engagement and improving our digital marketing infrastructure. This includes managing grower apps and tools for content management systems (CMS) and Salesforce Marketing Cloud.
• Guide the product team in developing features that meet business needs and customer expectations.
• Serve as the interface between business users and IT, ensuring clear communication and alignment of goals.
• Focus on value creation of the products for the business, driving growth and enhancing customer satisfaction.

Main Areas of Responsibilities and Key Activities

• Lead the development and implementation of grower apps designed to enhance farmer engagement for example through loyalty programs.
• Oversee the regional implementation of digital marketing tools, including CMS and Salesforce Marketing Cloud. Collaborate closely with local business teams to drive implementation and requirements gathering.
• Collaborate with cross-functional teams, including commercial and IT to ensure seamless integration and functionality of digital products.
• Define and prioritize product features and requirements based on business needs and customer feedback.
• Develop and maintain a product roadmap, ensuring alignment with overall business objectives. Budget spending for each digital product and ensure staying within budget.
  

Job Requirements

• Bachelor's degree in Marketing, Business, IT, Agronomy or a related field
• At least 5 years working experience in Sales & Marketing role
• Experience in Agchem industry is a plus
• Work experience in leading and managing successful project and/or commercial teams.
• Has proven his/her ability to structure initiatives and get others to follow and execute his/her ideas

As one of the world’s largest chemical companies, BASF is on a mission to create chemistry with a sustainable future. The Digital Hub Kuala Lumpur, alongside four other Digital Hubs across the globe, are part of the Global Digital Services team, which is the technology powerhouse driving our vision. As an integrated hub focused on digital growth and innovative business solutions, you will find many opportunities to create an impact here.

Whether you want to streamline processes with robotics automation, deep-dive into emerging technologies, or help tell the story of BASF – we have you covered. By investing in best-in-class tools and encouraging cross-functional collaboration, we empower our people to be curious and pursue any area of the business that interests them. The bottom line? We want you to bring your differences and spark positive evolutions in BASF. Further Information at BASF Digital Hub Kuala Lumpur