Regional Marketing Manager Türkiye, Middle East and Sub-Saharan Africa, Personal Care

BASF

BASF

İstanbul, Turkey

Posted on Apr 20, 2026

Location: Ataşehir

Grade: 5

JOB DESCRIPTION:

  • Elaborate/update regularly and implement the Personal Care country strategies in alignment with market segment strategies together with the Technical and Sales Teams, for Türkiye, Middle East and Sub-Saharan Africa
  • Support profitable growth of the existing portfolio
  • Regular monitoring of the development of sales for focus products
  • GAP analysis
  • Develop and roll-out of promotion material
  • Local concept development together with technical team
  • Local/regional communication planning
  • Monitoring of market and sustainability trends, competitor activities, customer positionings to contribute to market and segment approach
  • Conduct market analyses
  • Organize and steer preparation of local/regional exhibitions including booking, booth, promotion material etc. with relevant functions
  • Preparation of presentations for management meetings
  • Representation of the company in fairs, exhibitions, and congress in personal care arena

JOB REQUIREMENTS

  • BA degree in Chemistry or Chemical Engineering, MBA is an asset
  • Min 3 years of experience in personal care market either in sales, marketing or technical
  • Strong analytical skills and understanding of market dynamics
  • Elevated level of collaboration among different layers of both internal and external (customer) organizations
  • Flexibility to travel
  • Proficiency in preparing presentations
  • Proficiency in written and spoken English
  • Excellent communications