At BASF Central Asia, we create chemistry for a sustainable future. Through science and innovation, we develop high-quality solutions that help our customers meet today’s challenges while shaping tomorrow’s agricultural landscape. Join us and become part of a diverse team that drives progress and growth across the region.

General Responsibilities

As a leader and representative of BASF, you will:

• Actively promote and represent BASF’s interests in the marketplace.
• Lead by example by demonstrating BASF values, principles, and ethical standards.
• Contribute to the long-term competitiveness and sustainable growth of BASF.
• Ensure full compliance with BASF Compliance Program, Corporate Policies, and applicable local legislation.
• Adhere to occupational health, safety, environmental, and fire protection regulations, as well as BASF internal standards.
• Foster a culture of integrity, accountability, and collaboration across the organization.
• Serve as a role model by embracing BASF's values, Code of Conduct, Industry Code of Practice, and APE Cultural Values Pyramid.

Strategic and Operational Responsibilities

• Develop and implement crop and portfolio strategies for Central Asia and the Caucasus region (Armenia and Georgia) in close collaboration with Sales and Technical teams.
• Drive profitable portfolio growth by identifying market opportunities, defining development priorities, and ensuring achievement of business objectives.
• Lead marketing initiatives that contribute to sales growth, market share expansion, and profitability improvement.
• Analyze market dynamics, customer needs, competitor activities, and industry trends to support strategic decision-making.
• Participate in European and APE crop management and portfolio development teams to align regional strategies with global priorities.
• Develop and execute local market development initiatives and promotional activities.
• Define marketing communication, advertising, and sales support activities for target customer segments utilizing CRM tools and customer insights.
• Monitor sales performance, product availability, and profitability at product level, identifying gaps and implementing corrective actions where necessary.
• Identify key customers and market segments across the region.
• Drive portfolio development, customer segmentation, and product positioning initiatives.
• Develop crop-specific marketing materials and coordinate marketing activities across functions and countries.
• Lead product launch planning and execution for assigned markets.
• Ensure effective positioning and development of crop protection solutions in collaboration with local Sales teams and Crop Managers.
• Provide marketing expertise and support to regional Sales organizations.
• Define crop-oriented product offerings and portfolio solutions.
• Actively contribute to APE Crop Marketing communities and working groups.
• Collaborate with regional teams on short- and mid-term portfolio planning, including Life Cycle Management (LCM) projects.
• Ensure efficient cross-functional cooperation between Marketing, Technical, Regulatory, Supply Chain, and Sales functions.
• Combine leadership responsibilities with the role of Crop Marketing Manager for Cereals across Central Asia and the Caucasus region.

Do you have questions regarding the recruitment process or the position?

Please contact:

Aidana Nurman
HR Officer
aidana.nurman@partners.basf.com

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. Become part of our success story and help shape the future together with a global team that values diversity, inclusion, and equal opportunities for all, regardless of gender, age, background, orientation, or beliefs.