Role Purpose
- Responsible for account strategy development & implementation to achieve profitable business growth and relationship with customers
- The account strategies need to be in line with shoppers marketing, brand strategies and sales objectives
- This role will be working closely with shopper & customers marketing and sales department to ensure brand communications and trade execution are maximized in store
Key Accountabilities
Derive business strategy and objective
- Contribute to development of sales, marketing, customer retention, advertising, pricing, distribution strategies
Customer orientated
- Develop and maintain strategic business relationships with customers
- Negotiate sales with existing and new customers who are of strategic importance to the organisation
- Provide ongoing support to high value clients and ensure high quality customer service being delivered
- Identify customer needs and opportunities by analysing sales gap & develop strategy to minimize or close gap
- Serves as a liaison between clients and company departments
- Familiar with outlet’s sales operation in terms of merchandising and ordering process
- Possess very detailed product knowledge as well as through knowledge of client busines
Leadership (Manage, oversee, guidance, coaching, motivation etc)
- Monitor business to adhere the company's business strateg
Derive and implement business process
- Leading & Ensure all NPL Listed on timely basis
- Meeting company Account Receivable objective by maintaining healthy aging leve
Enhance sales activities to ensure cost and process efficiency
- Manage trade budget, A&P, trading term discussion within budget allocated
- Ensure trade return rate within company’s objective, good market hygiene in the trade with FIFO practices
- Maximizing ROI by evaluating incremental of sales and trade investment of each position monthly basi
Obtain and alert with competitive knowledge on Market trend, movement and practise
- Keep abreast with latest market trends and development, with sound knowledge of competitors' activities