This role manages the overall strategy and execution of the online channel to drive profitable growth and strengthen customer relationships, aligned with shopper marketing, brand strategies, and sales objectives. It works closely with shopper and customer marketing, sales, and digital teams to ensure brand communications and online presence are optimized.

Key Accountabilities

Derive Business Strategy and Objective

Develop and execute a sales and marketing plan for Malaysia and Singapore to support short- and long-term growth, including:
- E-Commerce proposition creation including key player product & proposition analyst, proposition creation for each online channel or e-retailer in advance
- Promotional plan to boost sales to achieve sales target (co-ordinate with offline sales channel to avoid channel conflict)
- Increase brand awareness in market via online marketplace promotions and social media
- Co-ordinate with e-agent to recheck inventory and sales report & analyst for each online channel to ensure good proposition of inventory
- Web front ended management for all online channel as plan
- Create media planning & execution of communication plan to ensure cost of marketing aligns in good proportion with revenue
To prepare and manage the contents of E-commerce and website to ensure customers receive full knowledge and information about our products

Customer-Orientated

Develop and maintain strategic business relationships with customers
Negotiate sales with key existing and new customers
Provide ongoing support to high-value clients, ensuring high-quality service
Identify customer needs and opportunities by analyzing sales gaps and developing strategies to close them
Understand e-platform sales operations, including SOPs, timelines, and execution mechanics
Possess detailed e-commerce expertise and thorough knowledge of the overall FMCG business

Online Operations

Manage and maintain product content, including pack shots, descriptions, and infographics, while identifying opportunities for improvement
Oversee shop-in-shop store banner uploads, ensuring execution excellence
Plan online campaigns and self-initiated activities proactively to achieve sales targets
To lead and ensure all NPL are Listed on a timely basis
To ensure that we meet the Company’s Account Receivable objective by maintaining a healthy aging level

Leadership

To manage the business to adhere the company's business strategy and work closely with internal & external stakeholders
To manage 9 direct reports (ie: sales / SCM / performance marketing)
To handle the complexities of 6 BPU (SGMY with 3 BPUs respectively)

Enhance Sales Activities to Ensure Cost and Process Efficiency

To manage trade budget, A&P, trading term discussion within the budget allocated
To ensure the trade return rate is within the Company’s objectives and with good market hygiene in the trade (FIFO practices)
To maximize ROI by evaluating incremental of sales and trade investment of each position monthly basis

Obtain and Alert with Competitive Knowledge on Market Trend, Movement and Practise

To keep abreast with the latest market trends and development, with sound knowledge of competitors' activities

Your Profile

Key Requirements

Diploma / Bachelor’s degree in business development or other related fields
At least 5-8 years’ experience with sales / marketing background, highly preferably from an e-commerce background
Digital knowledge is an added advantage
Analytical, business acumen, negotiation, customer-oriented, presentation, result-driven
Computer literacy in MS Office
Good command in English both spoken and written