Contract Type:

Unlimited / Full-Time

Country / City:

Germany / Hamburg

Company:

Beiersdorf AG

Job Function:

Sales

Role purpose

The Analytics & Data Manager OPEX EUNA plays a pivotal role in accelerating Net Sales and Gross Profit growth across Europe by professionalizing and scaling the OPEX (Operational Growth Excellence) program. Embedded within the regional Sales & Commercial Excellence organization and acting as a driving force in the Commercial Analytics & Data team, this role ensures that markets operate with a consistent, fact-based, and digitalized approach to commercial decision making.

Your Tasks

Data procurement

• Ensure streamlined data procurement processes with procurement across all CCUs to enable consistency, efficiency, and timely availability of critical data
• Drive continuously the further development of reports, data analytics and business intelligence solutions to the OPEX stakeholders (central & local organizations)
• Lead the project and capacity planning and pro-actively identify any roadblocks in terms of analytical capacity, data procurement and data quality & solve these timely

Data quality management

• Ensure OPEX & commercial data quality & data governance (data pipelines, data provision and data refitting into internal systems)
• Work with internal teams to continuously improve data collection, data quality, reporting processes and the tools used to support the OPEX program

Team enablement & x-functional thought leadership

• Provide guidance, mentorship and thought leadership to Data & Insight Analysts
• Provide thought leadership on new commercial qualification fields for the Data & Insight team & EUNA Commercial Teams (e.g. Data Science and AI for business)
• Build strong relationships with Sales, Marketing, Finance, and IT to ensure product relevance and adoption

Strategic leadership and product ownership

• Act as Business Product Owner for the OPEX Inhouse analytical product (OPEX Suite, consisting of OPEX Engine and OPEX PBI)
• Lead the product development of the OPEX Suite inc. backlog management, sprint planning & review & retro, stakeholder alignment in close alignment with Technical Product Owner (IT)
• Lead the bug triage and resolution processes, inc. testing and deployment planning in collaboration with it (lead developer and Technical Product Owner)
• Foster collaboration for new digital product ideations; Identify opportunities for automation, advanced analytics, and AI integration for Commercial functions in EUNA (Sales, Marketing, S&CM, Finance)
• Drive commercial digital transformation by promoting adoption and identifying opportunities for increased automation and digitization
• Lead ext. technology scouting for analytics & data and lead the partner management to increase Sales effectiveness for EUNA

• 8-12 years' experience in commercial analytics, data management, or product ownership roles
• Solid leadership experience in mentoring and enabling distributed analytics teams
• International experience, leading complex projects and programs on regional or global level with x-functional team leadership experience and influencing in a matrix
• Experience in leading cross-functional initiatives involving Sales, Marketing, Finance, and IT • Broad experience in FMCG with track record of delivering solutions in analytics, data & technology • Solid operational commercial experience, especially in Sales (assortment optimization, price/promo optimization, distribution optimization)
• Strong experience in embedding analytical & reporting tools; first knowledge in driving AI-based data cleansing, data enrichment and analytics & insight generation
• Familiarity with Generative AI tools and their applications to enhance productivity, automate workflows, and support innovation in analytics and reporting
• Exposure to data governance frameworks & integration of external data sources (e.g., retailer data)
• Strong experience in using Power BI/Tableau; Phyton, SQL, and statistical modeling is a plus
• High level of drive to get things done with a strong pro-active attitude