Market insights (MIQ) and CMM
Support further develop and implement the Commercial Mix Modeling (CMM) Program for the region EUNA (e.g., data onboarding for countries, first point of contact to the internal organization and countries)
Summarize CMM results and generate overarching insights; ensure distribution and application of learnings, consult based on the results.
Deep dive into CMM results and market research data to connect multiple data points to find behavior- / usage patterns in our categories and white spots among our target groups by using the latest data science methods
Together with the EUNA marketing team create business review presentations for the region.
Translate results into concrete action recommendations and present them in a way that is proper for the target audience.
Continuously watch and ensure an elevated level of data quality.
Reporting & insights
Design, Development, and Rollout of Reporting: Design, development, and rollout of media reporting (dashboards) to cater to the needs of regional and local media teams under application of the Beiersdorf media KPI framework to measure the effectiveness of media campaigns.
Standardize media & digital reporting and data infrastructure to drive greater campaign optimization in close collaboration with media team to optimize campaign performance based on data insights.
Reporting and Presentation: Prepare detailed reports and present findings to senior management and other key stakeholders.
Trend Analysis: Stay updated with industry trends and best practices in media analytics to continuously improve the quality and relevance of insights.
Business Partnering for Analytical Questions: Business partnering for marketing and media related analytical questions to the regional marketing and media team, e.g., contributing to quarterly communication reviews by translating analytical results into

LEADERSHIP & STAKEHOLDER MANAGEMENT

Contact towards regional marketing & media teams as it relates to analytics
Participate and prepare data & analytics EUNA community
Drive best practice across the region and share these through relevant communities
Support and collaborate with local data & analytics teams
Cross-functional Collaboration: Collaborate with other departments, such as OPEX/sales, marketing and controlling, to ensure
alignment and integration of media data with broader business objectives, e.g. in annual planning

Your Profile

5+ years of experience in media data, media analytics or a closely related field, with strong expertise across digital media, performance measurement, reporting and web analytics.
Experience in building, managing and maintaining external and internal business partnerships; comfortable collaborating across matrixed organisations.
Strategic and entrepreneurial mindset, with a proactive, growth oriented attitude.
High executional drive: Able to translate data and media strategies into concrete concepts, roadmaps and operational plans; consistently delivers on time and in full.
Excellent analytical skills with the ability to create clarity in complex environments and translate complex subjects into stakeholder appropriate insights and narratives.
Strong communication and presentation skills; able to synthesise insights and influence stakeholders effectively.
Analytical and data driven mindset with high conceptual and practical abilities; hands on working style.
Experience with media/market/consumer data panels (e.g., Nielsen, GfK, Kantar) and media platform data is a plust.
Exposure to data engineering and integration topics; experience with dashboards, visualisations and predictive modelling is a plus.
Proactive, agile, learner oriented mindset with curiosity for new methodologies and future oriented solutions.
Fluent in English.