Your Tasks

• Strategy & Planning
  
  

Develop annual EMKT strategies and integrated traffic plans aligned with business objectives

Lead consumer TA planning, paid-media strategy, and budget management (P&L) to maximize ROI

Monitor platform trends, competitor activities, and consumer insights

• Campaign Execution & Optimization
  
  

Plan and execute mega-campaigns (e.g., 618, Double 11, CNY) and daily activations

Optimize in-site paid traffic, creative content , and A/B testing to enhance conversion rates

Collaborate with brand, media, and sales teams to tailor content strategies

• Data Intelligence & Reporting
  
  

Track KPIs (traffic, conversion, GMV, ROI) and generate insights to optimize media and content effectiveness

Conduct category/competitor studies and provide actionable recommendations to stakeholders

Develop best practices and guidance for sales and brand teams

• Innovation & Cross-functional Leadership
  
  

Drive new product incubation via tailored consumer plans and paid media strategies

Lead innovative EC campaigns and explore non-traditional ideas/tools

Optimize workflows, templates, and processes

• Content
  
  

Lead in-site asset strategy & execution

Your Profile

Qualification:

• Experience:
  
  

8+ years in FMCG/highly related industries, with 5+ years focused on digital/e-commerce marketing

Proven expertise in multi-channel (e.g., Tmall, JD, Douyin) strategy execution

Solid team management experience

• Skills:
  
  

Strong analytical abilities with proficiency in data tools (e.g., DMP, CRM platforms)

Excellent cross-functional collaboration and influence skills to align internal/external stakeholders

Fluency in English (written and oral) for global communication

• Education:
  
  

Bachelor’s degree or above in Marketing, Business, or related fields