Execute the local marketing plans and support the Senior Brand Manager in defining the strategy of the NIVEA Face & Lip category based on the international portfolio. The key objective is to ensure to meet the set objectives in market shares, sales and profitability.

Your tasks:

Daily Management of the product categories: define and implement successful launches and relaunches, including analysis, follow-up of supply chain data, forecasting, follow-up of activation plans and the core product portfolio
Support the Senior Brand Manager in business steering:
- Understand challenges and opportunities for your categories and provide clear recommendations
- Generate local insights to develop impactful and efficient action plans and identify business opportunities to reinforce your categories in Belgium
- Conduct market analysis & performance tracking: analyze sell-in and sell-out results, follow up competition activities (media, innovations, activities) and landscape, monitor market evolution in terms of product and habits/trend
Work together with the Senior Brand Manager to define and implement the local marketing strategy and plans based on the marketing mix levers and apply in the best way possible international guidelines & strategies to the local market situation
Implement and execute marketing and media campaigns defined together with the Senior Brand Manager
Own the non-working marketing budget of your categories
Engage and motivate key stakeholders to maximize your category performance
Act as the primary day-to-day contact for the intern, delegating tasks, ensuring proper follow-up, and providing guidance and challenge to support learning and performance
Inspire the team with the latest technology/developments in marketing and media to be the best and leading skin care company in the world
Work closely together with the BNL Marketing team and challenge & help each other

Your Profile

Bachelor’s or Master’s degree in marketing, business or a related field
1-2 years of brand/product management experience
Fluency in English/French/Dutch
Analytical skills and result-driven approach
High accuracy, organizational skills and attention to detail
Strong communication skills, both verbal and written
Team player with initiative and the ability to work autonomously
Positive and creative mindset with a can-do attitude

Why Beiersdorf?

A great place to work: pure and simple. Besides offering you a challenging role & growth opportunities, you will also receive a competitive salary package & fringe benefits: